Attributes of street markets as leisure destinations in growing cities
by Rajagopal
International Journal of Leisure and Tourism Marketing (IJLTM), Vol. 2, No. 1, 2011

Abstract: This study explores the influence of street markets in urban geo-demographic settings and analyses vending patterns with ethnic values enhancing the consumer satisfaction. Interrelationship among urban dwellers, marketplace ambiance and conventional shopping wisdom of customers and interactive customer relations are also addressed in the study based on empirical survey. Research on street markets as leisure destination is very limited though some studies are available on street vendors with focus on spatial planning, political interventions and legal rights. This study on street markets contributes significantly to the existing literature in reference to shopping behaviour and perceptional values of urban consumers.

Online publication date: Tue, 30-Nov-2010

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