Predictors and outcomes of Corporate Social Responsibility: a research framework
by Pavlos A. Vlachos
International Journal of Business Governance and Ethics (IJBGE), Vol. 5, No. 4, 2010

Abstract: In this study, I propose a Corporate Social Responsibility (CSR) research model focusing on the impacts of CSR on stakeholder perceptions and company outcomes. Research questions posited mainly involve a quadripartite view of the impacts of CSR. I propose a stakeholder-centric model of CSR conceptualising the factors that make company stakeholders to form assessments of CSR initiatives. Specifically, I argue that the impacts of CSR on stakeholder perceptions should be investigated using perspectives from individual-, company-, policy-, and country-level factors. Moreover, I use the relationship marketing literature, to suggest a route through which CSR likely translates into innovation.

Online publication date: Fri, 01-Oct-2010

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