The development of e-business in wine industry SMEs: an international perspective
by Leighann C. Neilson, Judith Madill, George H. Haines Jr.
International Journal of Electronic Business (IJEB), Vol. 8, No. 2, 2010

Abstract: This paper reports on empirical research focused on how small and medium size wineries utilise their websites to provide information, facilitate online purchase and develop customer relationships. Based on a content analysis of a randomly selected sample of Canadian, American, French, Australian and Chilean winery websites, we found that a high proportion of SME wineries utilise websites to provide information to consumers; a range of purchase facilitation models exist; and the proportion of wineries that utilise their websites to develop customer relationships varies across countries. Implications for wineries are discussed; avenues for future research are explored.

Online publication date: Tue, 09-Mar-2010

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