Using Kansei Engineering with new JIT to accomplish cost advantage
by Jay Rajasekera, Shantanu Dayal
International Journal of Biometrics (IJBM), Vol. 2, No. 2, 2010

Abstract: With a shift from 'product-out' to 'market-in' approach, the demands of today's consumer for high-quality goods and service have forced producers and service providers to apply quality-management practice throughout industry. The purpose of this paper is to explore how a company would maintain a competitive edge in a market by taking into account psychological and emotional needs of the consumers called 'Kansei' in Japanese. We explore how Kansei Engineering (KE) can be used along with New Just-In-Time (JIT), pioneered by Toyota, to gain a manufacturing cost advantage. The effects of our approach are demonstrated through a simulated experiment.

Online publication date: Wed, 24-Feb-2010

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Biometrics (IJBM):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email