Cultural and creative tourism: a case study of dance drama in Shanxi
by Xiaoquan Niu
International Journal of Chinese Culture and Management (IJCCM), Vol. 2, No. 2, 2009

Abstract: Chang Hen Ge is China's first large-scale historical dance drama edited by the Shanxi Tourism Group and also is the mighty brand of cultural and creative industry of Northwest China; the emergence of Chang Hen Ge is the embodiment of China's cultural industry upgraded to the cultural and creative industry. This paper takes the dance drama Chang Hen Ge as a case, discussing the cultural and creative tourism model, studying the operational system and external environment of cultural and creative tourism industry, analysing how to possess double features of tourism and cultural creativity, discovering the entry point of cultural and creative tourism according to the resources characteristics, geographical and cultural characteristics, bringing forward suggestions and strategies of cultural and creative tourism industry and provide positive reference for the development of China's cultural and creative tourism industry.

Online publication date: Tue, 17-Nov-2009

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Chinese Culture and Management (IJCCM):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email