The strategic management of technological R&D: an ideal process for the 1990s
by Stephen M. Millett
International Journal of Technology Management (IJTM), Vol. 5, No. 2, 1990

Abstract: The experiences of Battelle and numerous other companies in research and development for new product development have been remarkably similar. Four general factors important to successful R&D management have emerged: (1) a responsiveness to the needs of clients and customers, (2) regular top-down and bottom-up communication, (3) an awareness that technologies alone are not products, and (4) that non-technological factors have profound impacts on R&D. Based on these findings, the author presents an ideal R&D management process for the 1990s. It includes the roles of top management, R&D infrastructure, corporate analysts and strategists, marketeers, and the R&D staff.

Online publication date: Mon, 25-May-2009

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