''Don't rest on your laurels'': an inquiry into the barriers to radical follow-up innovation in New Technology Based Ventures
by Rainer Harms, Thomas Meierkord
International Journal of Technology Intelligence and Planning (IJTIP), Vol. 4, No. 1, 2008

Abstract: New Technology Based Ventures (NTBVs) should start to develop radical innovations early if they want to stay in the market longer than the life-cycle of their initial innovation lasts. However, there might be barriers to the development of such innovations. This paper seeks to identify and discuss these barriers. Using a qualitative approach, we found that NTBV indeed favour incremental over radical innovation. Risk aversion, a focus on current customers and an informal new product development process emerged as potential causes for this phenomenon. These barriers could be issues in for future research.

Online publication date: Tue, 04-Mar-2008

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