Service-oriented innovation in R&D
by Olaf A.M. Fisscher, P.M. (Nel) Wognum
International Journal of Services Technology and Management (IJSTM), Vol. 3, No. 4, 2002

Abstract: In this article, the concept of service orientation in R&D is explored. Three forms of service-orientation are discussed integrated products, service offering, and service competence. The first form, integrated products, addresses the development of complex integrated products in which service offering has been incorporated. The second one, service offering, concerns the knowledge present in an R&D department. This knowledge as such can be used for providing advice or solving problems elsewhere. Finally, service competence denotes a service attitude for the people involved in realising the services required. Adequate means, processes, and R&D organisation should support the accomplishment of the desired service competence. From the point of view of a specific R&D function, service can be offered to other functions internally or externally, but can also be acquired from other R&D departments inside or outside the company. Implementation of service orientation is becoming more and more important for organisations to be innovative and requires radical innovation in R&D. We illustrate the concepts introduced with examples from a recent study tour in the southern part of Germany.

Online publication date: Wed, 13-Aug-2003

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Services Technology and Management (IJSTM):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email