Mobile phone user types by Q methodology: an exploratory research
by Chung-Chu Liu
International Journal of Mobile Communications (IJMC), Vol. 6, No. 1, 2008

Abstract: User types describe the attitudes and behaviours that determine the preferred way of an individual. The purpose of this research is to explore mobile phone user types by users' perspectives. In-depth interview and Q methodology are used to collect and analyse data. According to the results, mobile phone user types are categorised into four types: guanxi-expanding, illness-phobia, convenience-oriented and life-interrupting. The results show the mobile phone user types of these persons and provide mobile phone service companies and communicative references for understanding the mobile phones adopted.

Online publication date: Sun, 02-Dec-2007

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