Green products: evaluation of online promotion Online publication date: Wed, 07-Dec-2022
by Athina Kotta; Zacharoula Andreopoulou; Anastasios Michailidis
International Journal of Sustainable Agricultural Management and Informatics (IJSAMI), Vol. 9, No. 1, 2023
Abstract: The purpose of this study is to identify the features of the internet used by companies that sale green products on their websites and their corporate profiles on social media, and more specifically on their Facebook page. It also determines how each company chooses to advertise its products through the internet and finally which features of each platform further enhance the promotion of each business. The method which was adopted was the descriptive statistics of data on an Excel spreadsheet and conclusions were drawn through the results of the study. In the future, this research can be utilised and enriched by financial data of companies, in order to succeed better electronic marketing. Furthermore, business owners can improve their digital presence with the existing data and strengthen the criteria and the features that make their products more attractive to potential customers.
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