Attitude towards internet banking: a study of influential factors in Malaysia Online publication date: Mon, 29-Jan-2007
by L. Shu-Fong, F. Mei Yin, S.S. Kah Ming, N. Oly Ndubisi
International Journal of Services Technology and Management (IJSTM), Vol. 8, No. 1, 2007
Abstract: This research investigates the impact of personalisation, task familiarity, accessibility, security/trust and resistance to change on the attitude towards Internet Banking (IB) by Malaysia bank customers using the Technology-Acceptance Model (TAM). The study hypothesises that these factors have indirect effect on the attitude towards IB through perceived usefulness and perceived ease-of-use. A total of 200 respondents were surveyed and the results showed that usefulness and ease-of-use perceptions have impacts on the attitude towards IB adoption. Moreover, they had indirect impact on attitude.
Online publication date: Mon, 29-Jan-2007
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