New media art design in commercial public space Online publication date: Thu, 17-Mar-2022
by Zhigang Wang; Ye Wang; Yu Sun
International Journal of Computer Applications in Technology (IJCAT), Vol. 67, No. 2/3, 2021
Abstract: New media art in commercial public space is very beneficial for art communication and commercial transformation. The mass communication awareness can help to maximise the value of new media art and even strengthen people's public awareness. The article mainly includes two aspects - experience design and the impact on the people's lifestyle - to understand the impact of new media art in the commercial public space. The fundamental of experience design is to let the people participate in interactive experience activities. The content includes the combination of art and technology, the combination of the public space environment and the form of new media art, the people's experience cognition and emotional cognition. The new media art of commercial space will build a multi-dimensional cultural consumption place from material to symbol and to spiritual level in order to stimulate the inner demand and resonance between people and goods and give deeper cultural significance to consumer activities.
Online publication date: Thu, 17-Mar-2022
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Computer Applications in Technology (IJCAT):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email email@example.com