eSports: a new era of spectator games from a consumer's viewpoint
by Alan D. Smith; Amber A. Smith-Ditizio
International Journal of Business Information Systems (IJBIS), Vol. 36, No. 3, 2021

Abstract: It is common to assume that motivations for eSports will match motivations for other industries, such as traditional sports. While this provides a baseline for motivations, it is necessary to study the industry itself, not only use preexisting models. Based on a review of existing research in the field of eSports, important driving forces include accessibility, competitiveness, and socialisation. Accessibility includes pricing models and media in which players can spectate and participate. Competitiveness includes players improving their skill, participating in tournaments, and equality. Socialisation includes a sense of community, playing with friends, and community created content. These forces were examined in the present study. This study involved the creation and distribution of a survey online with questions pertaining to motivation and participation in eSports. The survey was distributed online, with 750 respondents. The majority of respondents were males, 18-25 years of age. Results of the data analysis indicate that achievement and social factors are two main needs satisfied by participating in eSports, and most users who responded to the survey preferred to view eSports via the internet to any other medium.

Online publication date: Fri, 26-Feb-2021

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Business Information Systems (IJBIS):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email