Determinants of Blender 3D (open source) usage in Malaysian animation industry Online publication date: Mon, 04-May-2020
by Mohamed Afique Bin Mohamed Aziyen; Elsadig Musa Ahmed
International Journal of Business Innovation and Research (IJBIR), Vol. 22, No. 1, 2020
Abstract: Blender three-dimensional (3D) is the open source software (OSS) investigated in this research. Currently, Blender 3D users in Malaysia are still less compared with other countries. Determinants of Blender 3D usage are investigated to increase its usage among Malaysian 3D animation users' especially 3D animation companies. Variables for this research are cost, functionality, opinion, vendor and quality. A theoretical framework is constructed based on these variables. The framework is tested using the questionnaire given to selected respondents. A total of 94 respondents participated in this research. Data collected from the questionnaire is analysed by using descriptive analysis, one sample T-test, Pearson's correlations and multiple regression. Results from all of these tests indicate that there are relationships between all of these variables and Blender 3D usage. Vendor is identified as the major determinant among all five independent variables.
Online publication date: Mon, 04-May-2020
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