Determinant factors of tourist satisfaction in Arbaminch City and its vicinity, Southern Ethiopia
by Damene Bogale; Amare Wondirad
International Journal of Tourism Policy (IJTP), Vol. 9, No. 4, 2019

Abstract: In the light of increasing destination competitiveness and fastchanging consumer taste, ensuring tourist satisfaction becomes indispensable. This research examines determinant factors of tourist satisfaction, as a function of expectation and perception, in Arbaminch city and its surroundings by employing a quantitative research approach. Importance-Performance Analysis (IPA), paired and independent samples t-test and multiple regression inform the study. Findings of paired-samples t-test reveal 9-satisfying, 8-indifferent, and 6-dissatisfying attributes while regression outcomes evidence a discernible relationship between the various destination attributes and overall tourist satisfaction. Accordingly, in the context of Arbaminch and its vicinity, the hospitality of service staff, environmental quality, weather conditions, tourism facilities, and service standards, price, as well as safety and security, significantly determine tourist satisfaction. Research findings offer both theoretical and practical implications for key tourism stakeholders including destination planners, policymakers, marketing organizations, and private tourism and hospitality enterprises. Limitations and future research directions are also discussed.

Online publication date: Mon, 02-Mar-2020

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