A case study of exploring the barriers of pro-environmental behaviour
by Ville-Veikko Piispanen; Eeva Aromaa; Kaisa Henttonen
International Journal of Entrepreneurship and Innovation Management (IJEIM), Vol. 23, No. 5, 2019

Abstract: The research focuses on the barriers of pro-environmental behaviour in a circular economy. More specifically, the aim is to study how an entrepreneur makes sense of existing barriers when reflecting on the business. Previous studies on environmental awareness and behaviour have focused extensively on the individual and business level, yet barriers resulting from a circular economy have not been studied in small- and medium-sized businesses. In this single case study, the gap is explored by innovating a reflective circular economy diagnostics tool and interviewing one entrepreneur in an energy and resource-intensive industry, which has many established and deep-rooted historical industrial practices. Content analysis and sensemaking practices have been used to analyse the data. The findings show that the barriers are mostly related to economics, and they can be structural, cultural, and contextual. The analysis also shows that pro-environmental concerns do not always lead to pro-environmental behaviour.

Online publication date: Thu, 04-Jul-2019

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Entrepreneurship and Innovation Management (IJEIM):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com