International Journal of Islamic Marketing and Branding
- Editor in Chief
- Dr. M.A. Dorgham
- ISSN online
- 2055-0952
- ISSN print
- 2055-0944
- 4 issues per year
IJIMB lays the foundation for and advances Islamic marketing as a new discipline. Mandated to become the leader in the field, it provides the international marketing community with up-to-date research on all aspects of Islamic marketing and the Islamic market. IJIMB furnishes information on marketing needs and trends that introduce new ideas and theories and give insightful and clear illustrations of Islamic marketing thought and practice.
Topics covered include
- Trade with the Islamic world
- The Muslim consumer and consumption patterns
- Islamic branding and positioning
- Islamic franchising, retail and distribution channels
- Islamic marketing mix
- Islamic market segmentation
- Islamic pharmaceuticals and healthcare
- Islamic lifestyles, hospitality, fashion and entertainment
- Current trends in Islamic markets; Islamic marketing/business ethics
- Commercialising Islam and Islamisation of commerce
- Global events and the Muslim consumer
- Halal markets and halal supply chains
- Islamic finance and Islamic microfinance
- e-Marketing in Islamic markets
- Islamic innovation and entrepreneurship
Objectives
IJIMB aims to advance academic and practical marketing knowledge through the promotion of the entirely new discipline of Islamic marketing and through the engagement of the academics representing more than 1.5 billion Muslim consumers who remain largely unknown to researchers. The journal critically compares, evaluates and assesses the principles and guidelines of Islamic marketing against current marketing thought with the aim of introducing robust, innovative theories and empirical tests of these theories to the current practices of the world marketplaces.
Readership
IJIMB provides an up-to-date, thorough and deep analysis of the various aspects of marketing in Islamic markets to the following audiences:
- Academics, scholars and researchers who are keen on developing the overall discipline of marketing
- Researchers and individuals interested in learning more about Islamic markets and marketing
- International companies planning or already engaged in business activities internationally
- Companies in Islamic markets planning, or already engaged in, business activities internationally
- Companies in Islamic markets planning, or already engaged in, national business activities
The journal will be of interest to numerous private and public institutions. The journal represents a major source of knowledge about Islamic markets for students and faculty alike in these universities. Furthermore, the expansion of Islamic marketing course offerings across the Gulf, South East Asia and Europe will generating wider readership and increased contributions.
The targeted readership is, however, not limited to universities. There are other groups which will be interested, including, but not limited to:
- Government ministries and agencies worldwide
- Universities, colleges and education facilities
- Islamic banking, capital markets and investment funds
- Halal industry interests
- Hospitality industry interests
- Import and export agents
- Pharmaceutical, cosmetic and toiletries companies
- Islamic fashion and clothing interests
Contents
IJIMB publishes all works related to Islamic marketing and branding in the form of original papers, review papers, technical reports, case studies and book reviews. Special Issues devoted to important topics in the sub areas of Islamic marketing and branding will occasionally be published.
Honorary Editor
- Alserhan, Baker Ahmad Abdullah, Princess Sumaya University for Technology (PSUT), Jordan
Editor in Chief
- Dorgham, M.A., International Centre for Technology and Management, UK
(support
inderscience.com)
Consulting Editor
- Halkias, Daphne, École des Ponts ParisTech, France
Associate Editors
- Attia, Ashraf M., State University of New York at Oswego, USA
- Khan, Mubbsher Munawar, University of the Punjab, Pakistan
- Wood, Bronwyn P., United Arab Emirates University, United Arab Emirates
- Zeqiri, Jusuf, South East European University, Macedonia, F.Y.R.
Regional Editor Southeast Asia
- Haque, A.K.M. Ahasanul, International Islamic University Malaysia, Malaysia
Editorial Board Members
- Abdelkader, Meghraoui, Mascara University, Algeria
- Al-Swidi, Abdullah Kaid, Qatar University , Qatar
- Alam, Faizan, Dongbei University of Finance and Economics, China
- Anwar, Syed Aziz, Hamdan Bin Mohammed Smart University, United Arab Emirates
- Beloucif, Ahmed, University of the West of Scotland, UK
- Bhatti, Tariq, Zayed University, United Arab Emirates
- Boukrami, Elias, Regent's University London, UK
- Cader, Yoosuf Ahmed, Zayed University, United Arab Emirates
- Caracatsanis, Sylva, Executive Coaching Consultants, Greece
- Dekhil, Fawzi, University of Tunis El Manar, Tunisia
- Djallel, Lameche, Velosi, United Arab Emirates
- Erdem, Ekrem, Erciyes Üniversitesi, Turkey
- Gambo, Musa K.K., Bayero University, Nigeria
- Hadoussa, Slim, Brest Business, France
- Hassan, Siti Hasnah, Universiti Sains Malaysia, Malaysia
- Houjeir, Roudaina, Higher Colleges of Technology, United Arab Emirates
- Ibahrine, Mohammed, University of Sharjah, United Arab Emirates
- Issaad, Driss Reguieg, Université d'Oran 2, Algeria
- Jafari, Aliakbar, University of Strathclyde, UK
- Kadirov, Djavlonbek, Eastern Institute of Technology, New Zealand
- Kahwaji, Ahmad Taha, Dufar University, Oman
- Kalliny, Morris, Saint Louis University, USA
- Khan, Mohammad Sajid, American University of Sharjah, United Arab Emirates
- Koku, Paul, Florida Atlantic University, USA
- Komodromos, Marcos, University of Nicosia, Cyprus
- Mahadin, Bushra, American University of Madaba, Jordan
- Mansour, Aly, American University of Kuwait, Kuwait
- Muhamad, Nazlida, Universiti Brunei Darussalam, Brunei Darussalam
- Potluri, Rajasekhara Mouly, Nimra College of Business Management , India
- Rafiki, H. Ahmad, Universitas Medan Area, Indonesia
- Rahman, Zaharuddin Abd, Universiti Selangor, Malaysia
- Rashid, Mamunur, University of Nottingham, Malaysia Campus, Malaysia
- Rasul, Tareq, Australian Institute of Business, Australia
- Razalli, Mohd Rizal, Universiti Utara Malaysia, Malaysia
- Sahabuddin, Mohammad, University of Science & Technology Chattogram, Bangladesh
- Salam, Muhammad Talha, Institute of Business Administration, Karachi, Pakistan
- Santamaría, Ana Isabel González, ESIC Business and Management School, Spain
- Shergill, Gurvinder Singh, Massey University , New Zealand
- Thurman, Paul W., Columbia University, USA
- Tieman, Marco, LBB International, Malaysia
- Yacout, Omneya Mokhtar, Alexandria University, Egypt
- Zaki, Rana, The Egyptian E-Learning University, Egypt
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