Chapter 7: Social Factors and Technology Acceptance

Title: A study of factors affecting the intention to use internet banking among young adult in Vietnam

Author(s): Nguyen Tai Hoan, Nagul Cooharojananone, Rajalida Lipikorn

Address: MIMIT Lab, Department of Mathematics and Computer Science, Faculty of Science, Chulalongkorn University, Thailand | MIMIT Lab, Department of Mathematics and Computer Science, Faculty of Science, Chulalongkorn University, Thailand | MIMIT Lab, Department of Mathematics and Computer Science, Faculty of Science, Chulalongkorn University, Thailand

Reference: Software, Knowledge, Information Management and Applications (SKIMA 2013) pp. 303 - 310

Abstract/Summary: This research examines which factors affect the adoption of internet banking (IB) in Vietnam. The result shows that perceived ease of use, trust, government support and social influence all have significant effect on the intention to use internet banking in Vietnam. Contrary to the technology acceptance model, perceived usefulness was found to be not significant in this study. This study would provide critical information on how to manage internet banking service effectively in Vietnam based on what consumers consider important.

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