Forthcoming and Online First Articles

International Journal of Management Practice

International Journal of Management Practice (IJMP)

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International Journal of Management Practice (49 papers in press)

Regular Issues

  • Organizational Commitment of Working Women: The Role Optimization   Order a copy of this article
    by Rooprekha Baksi Maiti, Shamindra Nath Sanyal 
    Abstract: The purpose of this paper is to explore the factors that affect organizational commitment among working women and secondly, how these factors might be reshaped to judge organizational commitment of the working women. This study was conducted from 40 respondents using qualitative interviews with working women. For optimal verification of the result data triangulation was enforced which was followed by testing Cohens kappa to establish the pattern of concurrence between author and coder. The authors suggested that the approach of organizational commitment and its implications on the working women during this pandemic might be reconciled to enhance the level of commitment among them. The domains of this research can also be implemented among other genders in corporate, educational and healthcare sectors through adequate improvisation and it is expected that all the sectors will be profitable.
    Keywords: Organizational commitment; Working women; Psychological wellbeing and loneliness; Family responsibilities; Cohen’s kappa; India.

  • Branding for Heritages, the Ancient tourism leads to improvement of the local economy (Evidence from a study in Iran)   Order a copy of this article
    by Eqbal Yahvari, Reza Shafei, Adel Fatemi 
    Abstract: The dimensions of this phenomenon discussed by in-depth semi-structured interviews with 18-member samples composed of experts in different fields: marketing, economic, tourism and cultural heritage. Six main categories, 61 sub-categories and 171 concepts categorized by applying grounded theory method. The findings showed that the historical place-branding model is composed of the causal, core, contextual, interfering factors, strategies and consequence. In addition, the results of the experts' opinion survey revealed that having a brand specific to historical places could lead to increased income, job creation, produce of local tourism production, economic dynamics, and eco-tourism development in historic areas.
    Keywords: Place branding; Heritage; Historic place Branding; Ancient tourism; Local economic.

  • The Management of Fiscal Risks as a Source of Effective Financial Management: Case of Moroccan Companies   Order a copy of this article
    by Hind Ben Khayat Zeggari Hassani, Lotfi Benazzou 
    Abstract: The objective of our study is to obtain a clearer vision of the origins of the sources of fiscal risks. In order to conduct our research, we realized a survey to determine the real origins of the sources of fiscal risks faced by Moroccan companies. The findings indicate that fiscal risks have both internal and external origins, which brings Moroccan companies to ask themselves how to deal with these risks in order to enhance their results and attain performance.
    Keywords: Financial Management; Fiscal; Fiscal Risk; Financial; Moroccan Companies; Companies Issues and Challenges; Tax; Companies Risks; Performance; Sources of Fiscal Risk; The Origin of Fiscal Risk; Area of Fiscal Risk.
    DOI: 10.1504/IJMP.2023.10041893
  • Social Media Marketing and the world of Fashion-Identification of determinants for Building Consumer Brand Relationship and Shaping Consumer Brand Perception   Order a copy of this article
    by Virtika Singhal, Vandana Ahuja 
    Abstract: The fashion industry, inherently characterized by innovation and disruption, is rapidly evolving and a transformation is being witnessed in how the fashion fraternity is communicating with the world. Social media has emerged as a strong platform being used by all the stakeholders of this industry, as they start appreciating the manner in which this medium is able to influence, engage and build loyal associations. This paper aims at analyzing how social media is helping fashion brands in building consumer brand relationships (CBR) and shaping consumer brand perception (CBP) and identifies the determinants of CBR and CBP in the fashion ecosystem. A focus group discussion with fashion experts further helps in grouping the determinants into categories to facilitate better comprehension. Subsequently, the authors have developed a research instrument to quantitatively measure the role of social media in building consumer brand relationship and shaping consumer brand perception in the fashion industry.
    Keywords: Social media; Social media marketing; Fashion; Fashion industry; Consumer brand relationship; Consumer brand perception.

  • Employee Stock Ownership and Earnings Management: Evidence from France   Order a copy of this article
    by Riadh GARFATTA 
    Abstract: Although the relationship between employee stock ownership (ESO) and earnings management has a theoretical basis, it has hardly been the subject of empirical validation. This study attempts to investigate the nature of the relationship between ESO and earnings management practices. It is carried out on the sample of 136 French CAC All-Tradable index companies observed from 2015 to 2019. The system generalised method of moments (GMM) estimator is used in the dynamic panel and the results estimated from the system GMM model show no significant correlation at ESO levels below 3%, the threshold at which the relationship becomes positive. We also note that earnings management is upwards. A priori, ESO at significant levels appears interesting for the manager and encourages him to be in coalition with employee owners to develop his opportunistic behaviour and therefore the earnings management practices. This entrenchment hypothesis is consistent with the conclusion of Gharbi and Lepers (2008) stating that significant employee ownership favours CEO entrenchment. These findings are with strong economic implications. It is very important for investors to know that companies with significant ESOs tend to manage their earnings upwards.
    Keywords: Employee stock ownership ; Earnings management ; Corporate governance ; System GMM model.

  • Rewards and Recognition on Employee Motivation and Employee Performance: A study of a Manufacturing Company in Malaysia   Order a copy of this article
    by Ai Joo Chan, Lai Wan Hooi 
    Abstract: This research examines the mediating process through which rewards and recognition are linked to employee performance. Survey results from 100 employees in a Malaysian manufacturing company reveal that rewards and recognition significantly influence employee motivation, but not employee performance, and employee motivation significantly affects employee performance. Employee motivation fully mediates the rewards - employee performance relationship but not the recognition - employee performance relationship. Prioritising rewards over recognition may be more effective in driving employee performance during an economic setback. The findings enrich the literature on how rewards and recognition and employee motivation interplay towards employee performance.
    Keywords: rewards (intrinsic and extrinsic); recognition; employee motivation; employee performance; a manufacturing company in Malaysia.

  • Role of digital misinformation in analyzing COVID 19 Vaccine Hesitancy   Order a copy of this article
    by Renuka Mahajan, Pragya Gupta, Pooja Kushwaha 
    Abstract: Sentiment analysis helps us understand peoples feelings towards a specific theme. Recently, the discussions regarding the COVID-19 vaccine rollout are receiving tremendous attention on various social media platforms. Before rollout of the vaccine, misinformation on the vaccine was rampant on social media, which has been influencing and misguiding people about vaccine safety and its effectiveness. It is therefore imperative to scrutinize the conversation on the social media platform, especially how Twitter is reacting to the COVID-19 vaccine refusal or acceptance in the Indian landscape. This study utilizes the Twitter sentiment analysis technique to compare positive and negative sentiments and identify specific themes that drive negative sentiments and vaccine hesitancy. The study is pioneer in utilizing a mixed-method approach of clubbing quantitative sentiment analysis technique followed by a qualitative content analysis that helps in taking a holistic approach to handle vaccine hesitancy issues. At first, a dataset comprising 18,000 tweets collected between 1st January 2021 to 15th January 2021 was analyzed that revealed a pattern frequency of negative sentiments related to vaccination, extracted from the corpus of tweets. The themes that emerged from negative sentiments have been corroborated by medical experts using NVivo tool for analyzing their qualitative responses. The themes that emerged included three sub-clusters with willingness, risk perception, efficacy and affordability loaded on the first cluster, allocation and prioritization on the second and outreach as the third cluster. These findings will help the government and policymakers to take cognizance of the factors leading to hesitancy and adapt accordingly.
    Keywords: vaccine hesitancy; vaccine safety; Twitter; sentiment analysis; COVID-19; social media; infodemic.

  • Work-life balance scenario of female professionals working in the corporate sector of Bangladesh: Challenges, consequences and organisational responses   Order a copy of this article
    by Ishrat Sultana, Shayla Khanam, Jerin Haque Chhanda 
    Abstract: The purpose of this paper is to explore the experiences of female employees regarding the work-life balance practices in the corporate sector of Bangladesh. Data were collected through email interviews from twenty nine female employees and qualitative methodology was used for the analysis. Findings indicate that, women face enormous challenges in maintaining their professional and domestic roles as work-life balance practice is mostly neglected by organisations in Bangladesh. Failure to maintain work-life balance for prolonged time may result in lower productivity and lack of concentration in work along with severe physiological and psychological impact on womens life. Based on the findings, the paper recommends approaches to ensure work-life balance practices. Although there are numerous research available on work life balance practices, very few studies were conducted to focus on the challenges women face due to the dual roles they play at work and home. As this issue is still under-researched in Bangladesh, the paper makes an empirical contribution to the literature by focusing specifically on female employees working in the private organisations.
    Keywords: Work-life balance; Bangladesh; private organisation; female employees; dual role; child care; productivity; household responsibilities; physical health; psychological wellbeing; policies and practices.

  • Brand engagement & purchase intention towards apparel goods: a study of Generation Z in Social Media Scenario   Order a copy of this article
    by RAVINDER PANT, Antriksha Negi, Nawal Kishor 
    Abstract: Many Websites and Internet based applications empower users to share Contents (Texts, Pictures, Videos, stories, Chats and other Social & community inputs) instantly and in real time with anyone. Collectively these are covered under the umbrella of Social Media. Social networking sites will have more than 370 million Indian Internet users in 2022 and most of them is going to be the known tech-savy generation, Generation Z (Pant, Negi, & Kishor, 2020). Apparel is whatever we wear, and it is same as fashion or clothing industry. According to Statista global economic survey in the apparel segment, 12% of total revenue will be generated through online sales by 2023. The study was conducted using a descriptive research design via structured questionnaire among Gen Z respondents. SEM and regression results confirmed a positive relation between different motives (Information motive, convenience motive, entertainment motive and social interaction motive) and brand engagement which further influences the purchase intention.
    Keywords: Apparel Industry; Brand Engagement; Convenience Motive; Entertainment Motive; Gen Z; Information Motive; Purchase Intention; Social Interaction Motive; Social Media Marketing.

  • Dynamics of Including People with Disabilities: A Qualitative Study   Order a copy of this article
    by Sonali Heera, Arti Maini 
    Abstract: The purpose of this paper is to report on the perception of people with disabilities with regard to the antecedents and consequences of disability inclusion at workplace. It aims at developing a theoretical model for disability inclusion at workplace in the context of a developing country like India. This research was done using 80 semi-structured interviews with people with disabilities who are working in formal sector. The findings show that the antecedents to disability inclusion are organizational factors such as equality and respect, policies and procedures; inter-personal factors such as attitude of co-workers and supervisors; and personal factors such as self image. Job performance is found to have relationship with disability inclusion as consequence; and job satisfaction and organizational commitment are also found to have relationship with disability inclusion with further association to intention to quit. This paper found antecedents and consequences of disability inclusion at workplace. In contrast to the past studies, this paper makes an attempt to dissect the phenomenon of inclusion after employment of people with disabilities.
    Keywords: people; disability; inclusion; workplace; organizations; Jammu and Kashmir; India.
    DOI: 10.1504/IJMP.2023.10052586
  • Recommendations for Managing AI-Driven Change Processes: When Expectations Meet Reality   Order a copy of this article
    by Stefan Stieglitz, Nicholas R. J. Möllmann (Frick), Milad Mirbabaie, Lennart Hofeditz, Björn Ross 
    Abstract: Artificial intelligence (AI) has moved beyond the planning phase in many organisations and it is often accompanied by uncertainties and fears of job loss among employees. It is crucial to manage employees attitudes towards the deployment of an AI-based technology effectively and counteract possible resistance behaviour. We present lessons learned from an industry case where we conducted interviews with affected employees. We evaluated derived resistance to AI factors in a large-scale (N = 368) survey and found that that the deployment of AI-based technologies does not differ from other IT, but that the change is perceived differently due to misguided expectations.
    Keywords: Artificial Intelligence; Change Management; Resistance; AI-Driven Change; AI Deployment; AI Perception.

  • The Nexus between Student Satisfaction and Continuance Intention to Use Mobile Learning   Order a copy of this article
    by Wasfi Alrawabdeh, Muneer Abbad, Faten Jaber, Ammar Alalawneh, Mohammed AlBarghouthi 
    Abstract: Recent developments in smartphone technology are paving ways for new opportunities to enhance students experience. However, this depends on students acceptance of the innovative solutions offered by these devices. This paper sheds light on the crucial effects of student satisfaction on their intention for continuous usage of mobile learning (m-learning). Based on the UTAUT model, this study examines how students beliefs and level of satisfaction shape their continuance intention to use m-learning. In so doing, this research offers educators with a tool to design and assess the implementation of m-learning. Two-step structural equation modelling is used to test a set of hypothesised relationships within the proposed model using survey data from 300 Jordanian students. The findings indicate that facilitating conditions, performance expectancy, social influences, effort expectancy, and perceived enjoyment beliefs improve student satisfaction in relation to teaching quality overall. This motivates continuance intentions to use m-learning in Jordanian higher education institutions.
    Keywords: UTAUT; enjoyment; mobile learning; acceptance of technology; developing countries; m-learning; e-learning tools; challenges to higher education; Jordan.

  • Impact of Electronic Banking on the Organization Commitment level of bank employees in Delhi: A Mediating Effect of Job Satisfaction   Order a copy of this article
    by Sweety Gupta Chhabria, Anshu Yadav 
    Abstract: In the past few decades, electronic banking has seen great transformation due to changes in the dynamic financial environment. In this research study, an attempt has been made to analyse the mediating effect of job satisfaction on the impact of electronic banking on the organizational commitment and electronic banking. More than 750 questionnaires were sent for this study. However, only 500 Questionnaires were used to analyse the data using structural equation modeling. The questionnaire had two parts, first part consists of demographic details and the second part contains statements about Electronic Banking, organization Commitment and Job Satisfaction. Information was obtained on nine point Likert scale.
    Keywords: Electronic Banking; Organization Commitment ; Job Satisfaction; Banking sector; bank employees.

  • Disclosing functional value of customer ownership: Analysis of mutual insurers annual reports   Order a copy of this article
    by Harri Talonen, Antti Talonen, Jari Stenvall, Puneet Prakash 
    Abstract: Owner value in customer-owned mutual insurance companies is best defined as benefits and value created for customerowners as consumers of the insurance services. Compared to investor-owned insurers (IOIs) task to maximize profit for invested capital, customer ownership leads to fundamentally different starting point for the managers to organize operations. However, while earlier literature offers a good basis to understand customer ownership on a strategic level, knowledge on the value creation processes in practice remains limited. To begin filling this research gap, the aim of the article is to identify how managers of mutual insurers communicate the functional value of ownership to their customer-owners. We analyzed a dataset of annual reports of 18 distinct mutuals, from Finland, Ireland, the Netherlands, Sweden, Switzerland, the United Kingdom, and the United States. The process produced an intellectual framework illustrating how mutuals disclose the functional value of ownership to their customer-owners.
    Keywords: insurance; mutual insurance; co-operative; customer value; functional value.

  • The impact of work-family conflict and self-efficacy on teachers’ organizational citizenship behaviour: does perceived organizational support matter? implications for theory and practice   Order a copy of this article
    by Ariyaratnam Harry Gnanarajan, Navaneethakrishnan Kengatharan 
    Abstract: Organisational citizenship behaviour (OCB) of teachers has been found essential for the effective functioning of schools, and teachers’ propensity to perform OCB is determined by various individual and organisational characteristics. The present study investigates work interference with family (WIF) and self-efficacy as independent variables, and OCB as dependent variable, while examining the moderating effect of perceived organisational support (POS) on the WIF-OCB relationship. The study model was examined in structural equation modelling using AMOS. Data were collected using self-report questionnaires from 435 teachers in the secondary schools in Sri Lanka. The results revealed that teachers’ OCB was not affected by their WIF, and POS had no moderating effect on WIF-OCB relationship. A significant positive relationship was found between teachers’ self-efficacy and their OCB. The present study offers practical implications and recommendations for classroom management, school leadership, and policy decisions, and contributes to the growing empirical research on teacher OCB.
    Keywords: organisational citizenship behaviour; OCB; work Interference with family; WIF; perceived organisational support; self-efficacy; teacher OCB.
    DOI: 10.1504/IJMP.2022.10042425
  • An Exploratory Study of the Constraints on an Electronic Human Resource Management System Application in a University   Order a copy of this article
    by Asaad Ali Karam, Abdelkarim Fuad Kitana 
    Abstract: The purpose of this study was to examine the constraints imposed by an electronic human resources management system (e-HRMS) application, aiming to remove ambiguity about the concept of e-HRMS and to understand the extent of the application in practice. A questionnaire was distributed to the study sample of 504 employees of the University of Duhok, using e-HRMS as the dependent variable and organisational culture (OC) as an interaction variable. The survey concluded that technical constraints resulted from the weakness of the internet service and its limitations at the university level; there was also difficulty in keeping pace with technological developments, especially in the field of e-HRMS.
    Keywords: e-HRMS; organisational constraints; human constraints; technical constraints; financial constraints; organisational culture.
    DOI: 10.1504/IJMP.2023.10045730
  • Artificial Intelligence Contribution to Recruitment and Selection   Order a copy of this article
    by Renato Lopes Da Costa, Barbara Costa, Filipa Martinho, Leandro Ferreira Pereira, Rui Gonçalves, Álvaro Dias 
    Abstract: The current organisations are increasingly living in a technological and competitive context, and there is a need to implement new techniques, especially in the area of human resource management. Based on the use of a methodology focused on semi-structured interviews, applied to 19 experts in the area of intelligent systems and human resource management, it was possible to conclude that human resource management is in a phase of growth and learning, and that there is still a great reluctance towards artificial intelligence; however, many experts argue that the introduction of artificial intelligence is a natural process that will allow jobs to be always renewable.
    Keywords: artificial intelligence; human resources; recruitment and selection.
    DOI: 10.1504/IJMP.2022.10043072
  • Environmental Management Accounting in Construction Industry in Malaysia   Order a copy of this article
    by Haslina Hassan, Ruhanita Maelah, Amizawati Mohd Amir, Mohd Rizal Palil 
    Abstract: Environmental issues in construction industry have been widely discussed due to the high impact of construction activity on environment. Environmental Management System (EMS) can be utilized as an effort to improve environmental management. Environmental Management Accounting (EMA) is a new EMS tool to trace and recognize environmental cost and the movement of physical environment. The focus of this study is to determine the stage of environmental responsiveness and to examine the relationship between internal and external factors on EMA implementation in construction industry in Malaysia. This study employs survey method using questionnaires which were distributed to selected construction companies registered with Construction Industry Development Board (CIDB). Structured Equation Model (SEM) using AMOS software has been used in analyzing the data. Findings indicate that environmental responsiveness in construction industry is at stage four (total environmental management) and internal and external factors are significantly related to EMA implementation.
    Keywords: Environmental responsiveness; Environmental Management Accounting (EMA); Construction industry.

  • Corporate Budget Governance through the Operating managers Commitment: What is the problem   Order a copy of this article
    by Anissa Dakhli, Habib Affes 
    Abstract: The purpose of this paper is to investigate, from a contingency perspective, the practices of the budgetary participation in Tunisian companies. A qualitative methodology based on a multiple case study was adopted. For data collection, we combined the observation and interviews techniques. For this purpose, we participated in six budget meetings of an average duration of one and a half hours. Simultaneously, we conducted 39 semi-directed interviews supported by a guide and conducted face-to-face. For data analysis, we opt for a thematic content analysis approach. The results showed that some factors hamper the development and success of budgetary participation by creating a double dimensional incoherence-psychological and instrumental-between the ideal environment for a participative approach and that of the Tunisian company.
    Keywords: budgetary participation; behavioural contingency theory; structural contingency theory; emerging economy.
    DOI: 10.1504/IJMP.2023.10043604
  • Performance management challenges in the Ministry of Health and Child Care in Zimbabwe   Order a copy of this article
    by Mervis Chiware, Shika Vyas Doorgapersad 
    Abstract: The study examines the performance management challenges in the Ministry of Health and Child Care in Zimbabwe. It further assesses the effectiveness of performance management (PM) and performance appraisal (PA) systems used to assess performance in the Ministry of Health and Child Care (MOHCC) in Zimbabwe. Qualitative research instruments that include interviews, focus group discussions and documents were used to collect data. The study found that despite the implementation of PM measures, the performance of the MOHCC has continued to deteriorate due to various challenges. These challenges include a lack of leadership support and commitment; procedural fairness; training; properly defined vision; and understanding regarding PM and PA. The study offers suggestions for improvement at political, policy, organisational, departmental, individual, and stakeholder levels. The study contributes to current knowledge of PM as a professional and applied discipline in the public sector.
    Keywords: performance appraisal; performance management challenges; public service reforms; PSRs; Ministry of Health and Child Care; MOHCC; Zimbabwe.
    DOI: 10.1504/IJMP.2023.10043747
  • Post-Conservation Evaluation (PCE) Framework for Built Heritage Conservation within UNESCO World Heritage Sites: Adaptive Reuse Museums in George Town, Malaysia   Order a copy of this article
    by Muhammad Firzan Abdul Aziz, Nila Inangda Manyam Keumala 
    Abstract: Evaluation is a management tool that is passively explored in the realm of built heritage conservation. With the aim to develop a post-conservation evaluation (PCE) framework for built heritage, this study sequentially attempts to form a conceptual PCE framework (based on theoretical relevance) and to validate the conceptual PCE framework (for practical relevance). Review on pertinent literature was performed to form the framework constructs. Delphi method involving conservation stakeholders and experts was then employed to perform content and face validity tests on the conceptual PCE framework. Three criteria (physical appropriateness, functional effectiveness, and financial efficiency) with their respective evaluation contexts (indicators, parameters, and judgement basis) were found to be highly relevant as the constructs of PCE framework, yielding excellent scores in both content and face validity tests. This study contributes to the establishment of a PCE framework for the context of adaptive reuse museums within UNESCO World Heritage Site.
    Keywords: adaptive reuse museum; cities and UNESCO cultural heritage; conservation management; framework validation; post-conservation evaluation; PCE.
    DOI: 10.1504/IJMP.2023.10044744
  • Strategic Receptivity of Maintenance Quality Function Deployment across Heterogeneous Organizational Cultures   Order a copy of this article
    by Pramod V. R., S.R. Devadasan, V.P. Jagathy Raj 
    Abstract: This paper considers the unique powers of total productive maintenance (TPM) and quality function deployment (QFD). In order to synergise these powers, a model named as maintenance quality function deployment (MQFD) is adopted in the research reported in this paper. In order to estimate the strategic receptivity of MQFD, a questionnaire-based survey was carried out. The responses received from 15 managers hailing from heterogeneous cultured Indian organisations have been subjected to analysis. Finally, an instrument called strategic receptivity score card has been designed. The strategic receptivity values between 5 and 7 were obtained. On substitution of these numerical values, this instrument indicated that the strategic receptivity of MQFD model among heterogeneous cultured organisations would be moderate. This indicates the feasibility of applying MQFD in heterogeneous organisational cultures. The questionnaire and the strategic receptivity score card of MQFD, could be used in different societies to explore and improve the strategic receptivity of MQFD concepts.
    Keywords: total productive maintenance; TPM; quality function deployment; QFD; change management; total quality management; TQM; strategic receptivity score card.
    DOI: 10.1504/IJMP.2023.10044935
  • Prospective Entrepreneurs and Determinants of Tax Compliance Intention Using the Theory of Planned Behaviour: The Moderating Role of Power   Order a copy of this article
    by Sahem Nawafleh 
    Abstract: The study sought to investigates the intention for tax compliance among prospective entrepreneurs using the theory of planned behaviour (TPB). The study also suggested the power of tax authorities which is suggested by the slippery slope framework as a moderator for the suggested factors by TPB. The explanatory, quantitative, cross-sectional approaches were adopted. Using a self-administrated questionnaire, data were collected adopting the convenience sampling gathering a sample of 595 postgraduate business students who are expected to be prospective entrepreneurs. SEM-AMOS was applied, and results reported that TPB factors explained R2 = 34% of the variance in BI which is a moderate level of variance. The attitude was the strongest determinant and SN was seen to be an insignificant determinant. Power increased the achieved variance in BI as become R2 = 46%. The interaction effect reported that power was able to dampen the negative effect of SN on BI. Accordingly, discussion, implications, and recommendations were provided.
    Keywords: determinants; tax compliance; theory of planned behaviour; TPB; power of tax authorities; moderator; Jordan.
    DOI: 10.1504/IJMP.2023.10045221
  • Sleep Disorder among IT Professionals: The Role of Psychological Distress and Work   Order a copy of this article
    by Naznin Akther, Rakibul Hoque, Paolo Saona, Md. Abul Kalam Azad 
    Abstract: Sleep disorder is a common professional hazard, particularly among IT professionals. But studies of it rarely consider the roles of psychological distress and work-family conflict. We apply the snowball sampling technique to collect data, and we use an integrated PLS-SEM method for factor analysis of sleep disorder. We employ a structured questionnaire to collect data. Results reveal that financial insecurity and job pressure among IT professionals significantly increase work-family conflict; job pressure and work contact contribute to psychological distress; sleep disorder is associated with both work-family conflict and psychological distress; and job autonomy and control reduces psychological distress. This study is novel in considering financial insecurity along with traditional constructs.
    Keywords: sleep disorder; financial insecurity; psychological distress; work-family conflict.
    DOI: 10.1504/IJMP.2023.10045773
  • Employee Relationship Management and Achievement Motivation: Insights from Hospitals   Order a copy of this article
    by Amneh Khraisat, Ghazi A. Al-Weshah, Noor Al-Ma'aitah 
    Abstract: This study aims to investigate the effect of employee relationship management (ERM) on achievement motivation in private hospitals in Jordan. Using convenient sampling design, 255 respondents at different administrative levels from private hospitals in Jordan are selected to complete the study questionnaire. To test hypotheses of the study (AMOS 23) is used via structural equation modelling (SEM). The results show that ERM with its three dimensions (human resource practices, communication, and trust) are positively associated with aspiration, however, shared goals do not affect aspiration. The results also reveal that all ERM dimensions (human resources practices, communication, trust, and shared goals) have positive effect on mastery in private hospitals. The study recommends that hospitals and healthcare organisations need to adopt ERM programs in order to enhance achievement motivation for their employees at different administrative levels.
    Keywords: employee relationship management; ERM; achievement motivation; human resources practices; healthcare; private hospitals.
    DOI: 10.1504/IJMP.2023.10046530
  • Impact of Organizational Culture on Leanness: an Empirical Study with CVF Approach   Order a copy of this article
    by Hossein Bagherpour, Darius Ruzele 
    Abstract: This study aimed to find out what types of organisational culture (OC) positively influenced the implementation of the lean system through the competing values framework (CVF). To this end, the research was based on the quantitative approach involving a survey of experts from Lithuanian and Iranian lean organisations. The results indicated strong positive correlation between the strength of the OC and the degree of leanness. Additionally, it was observed that the features of clan, hierarchy, and adhocracy culture types positively affected leanness in both countries, while no similar impact was made by the market culture type. However, the analysis of the cumulative data of both countries showed that only clan and hierarchy OC types were effective. It, therefore, may be indispensable to deploy proper practices in line with OC containing the features of clan, hierarchy, and adhocracy culture types simultaneously to stimulate and sustain implementation of the lean system in the organisation.
    Keywords: lean system; leanness; organisational culture; competing values framework; CVF; culture typology.
    DOI: 10.1504/IJMP.2023.10046531
  • An Enquiry Through the Lens of Extended Value-Belief-Norm Theory to Predict Consumer’s Green Hotel Visit Intention   Order a copy of this article
    by Vivek Kr. Verma, Bibhas Chandra, Sumit Kumar 
    Abstract: This study intends to extend the value-belief-norm model en route to predict the behavioural intention of green hotel consumers. The study uses a self-administered questionnaire to collect data from 541 consumers purposively chosen and analysed by using a two-step approach of covariance-based structural equation modelling (CB-SEM). Results disclose that values, attitude, moral reflectiveness, and conscientiousness were found to significantly affect green hotel visit intention. The role of attitude towards green hotels was superior to moral reflectiveness and conscientiousness in green hotel visit intention. The robustness and predictive power of the posited model have been significantly improved from 38.4% to 54.3%.
    Keywords: hospitality; values; moral reflectiveness; ascribed responsibility; attitude; conscientiousness; green hotel visit intention.
    DOI: 10.1504/IJMP.2023.10047963
  • Indian Consumers Tendency to Exit amidst a Complaint- A SEM Approach   Order a copy of this article
    by Amit Kumar, Anupriya Kaur 
    Abstract: The purpose of this paper is to develop an integrated model with personality and situational factors to comprehensively understand the determinants of consumers tendency to exit (TE) amidst complaints and to assess the psychometric properties of the conceptual model across three service sectors i.e., hotel and hospitality, automobile, and organised retail stores. The research uses survey-based data of 600 consumers by using quota sampling and employs structural equation modelling and multi-group invariance analysis. The results highlight the significant impact of personality factors on consumers attitude toward complaining (ATC). Further, ATC and situational factors i.e., perceived likelihood of successful complaint and ease of complaint process has a significant negative impact on consumers TE whereas, discouraging subjective norms, lower perceived switching cost, poor employee response, and negative past experience have a significant positive impact on consumers TE. This study is the first of its kind to explore the newly introduced concept of consumers tendency to exit in the Indian setting.
    Keywords: complaints; consumer complaint behaviour; non-complainers; attitude toward complaining; ATC; tendency to exit; SEM; multi-group invariance.
    DOI: 10.1504/IJMP.2023.10047976
  • Influences of Brand Equity Dimensions on Thai Travellers’ Hostel Selection   Order a copy of this article
    by Chatchai Pitsaphol 
    Abstract: The hospitality industry in Thailand has been drastically impacted in all aspects due to the cessation of both international and domestic travel caused by the ongoing COVID-19 pandemic. Considering travel restrictions and consumers’ health risk concerns, the questions arise on how hostel business can attract consumers to travel again so that the business may continue to survive from the crisis. This study was designed in response to the pandemic and its adverse impact on the hostel business. It primarily investigated the five key dimensions of brand equity of hostels influencing Thai’s hostel selection including: 1) brand awareness; 2) perceived quality; 3) brand association; 4) brand loyalty; 5) proprietary brand asset. The results showed that three dimensions: perceived quality, brand loyalty, and proprietary brand asset have significant impact on hostels’ brand equity whilst brand awareness and brand association have no significant impact on hostels’ brand equity. The research implications highlight the need of monitoring the customers’ perceived quality and service as important factor influencing Thai traveller’s hostel selection during the pandemic.
    Keywords: brand equity; hostel.
    DOI: 10.1504/IJMP.2023.10048017
  • The indirect impact of sports team reputation on the relationship between CEO’s image and spectator loyalty in the professional Thai football league   Order a copy of this article
    by Kanoknan Suchao-in, Thee Trongjitpituk 
    Abstract: Strategic brand management in sports marketing has tended to focus on the impact of team brand association on spectator loyalty; however, sports team managers may lack effective communication regarding their activities to increase loyalty. Very little research has been done on the direct and indirect impact of CEO’s image and sports team reputation on spectator loyalty. This study aims to investigate the role of sports team reputation in increasing the effect of CEO’s image on spectator loyalty. This research conducted a sample of 900 spectators who attended home games in the professional Thai football league, using a 36-item questionnaire from previously developed scales. The results demonstrated that sports team reputation played a key role in mediating the causal relationship between CEO’s image and spectator loyalty. This research not only encourages the marketing communication strategies in the sports business but also provides data for managers to increase their spectator loyalty.
    Keywords: chief executive officer; CEO; sports management; marketing communication; brand image; sports team reputation; spectator loyalty; structural equation model; SEM.
    DOI: 10.1504/IJMP.2023.10048273
  • An exploration of Government Policies for Supporting Informal Entrepreneurship in Zimbabwe   Order a copy of this article
    by Constance Gunhidzirai 
    Abstract: This study was an assessment of the government policies for supporting informal entrepreneurship within Chitungwiza Municipality, Zimbabwe, using the stakeholder theory. There is a growing body of research on informal entrepreneurship in Zimbabwe. However, limited research exists on the Zimbabwe Agenda for Socio-Economic Transformation (ZIMASSET), a recent socio-economic policy that governs informal entrepreneurship. The study sample consisted of 36 participants (heads of households, community development practitioners, social workers, and municipal officials) who were purposively selected. A qualitative approach was employed with focus group discussions and semi-structured interviews as data collection instruments. Although ZIMASSET is a good policy on paper, the study findings revealed that weak institutions, corruption, bad governance, lack of accountability and transparency adversely affected its success. This leads to various challenges facing community members in their informal entrepreneurial activities. The study recommends that the Government of Zimbabwe should involve all stakeholders in formulating policies so that they can have ownership of the policies. This is crucial for the success of policy formulation.
    Keywords: informal entrepreneurship; poverty alleviation; economic empowerment; implementation; formulation; policy; Zimbabwe.
    DOI: 10.1504/IJMP.2023.10048537
  • Moderating role of managerial optimism on the relationship between macroeconomic uncertainty and capital structure decisions   Order a copy of this article
    by Yee Peng Chow, Junaina Muhammad, Bany-Ariffin A.N., Fan Fah Cheng 
    Abstract: This paper investigates the moderating role of managerial optimism on the association between macroeconomic uncertainty and capital structure decisions. Drawing on a panel of 907 listed non-financial firms from seven Asia-Pacific countries over the period 2004 to 2020, this paper estimates the regression models using the system generalised method of moments technique. The results provide evidence of the negative influence of macroeconomic uncertainty on leverage. However, in contrast to common belief that managerial optimism encourages more leverage, this paper finds that when managerial optimism is interacted with macroeconomic uncertainty, the former fails to mitigate the initial negative effect of the latter on leverage. Further analyses on the individual measures of managerial optimism demonstrate that only the gender of the CEO or chair of the board weakens this negative relationship, while the CEOs or chairs founder status, excessive shareholdings and monetary value invested in the firms common shares strengthen this relationship.
    Keywords: macroeconomic uncertainty; leverage; capital structure; managerial optimism; Asia-Pacific.

  • Needs theories and contemporary research: Can unmet needs contribute to victimization in the workplace?   Order a copy of this article
    by Jillian Yarbrough, Leslie Ramos Salazar 
    Abstract: The following paper seeks to uncover potential support for workplace victimisation through an examination of employee’s needs and needs-based motivation theories. An inductive thematic analysis was utilised to explore a sample of 721 web-based comments relating to workplace harassment and conflict. The researchers conclude that if underlying workplace needs can be identified, victims of workplace harassment can be empowered through the development and attainment of unmet needs. The study calls for further research, and consideration of, a managerial shift in practice regarding workplace harassment. Specifically, based on the study’s conclusions, managers should contemplate a proactive development approach to employees’ needs by seeking to empower victims of workplace mistreatment.
    Keywords: workplace harassment; workplace; victims; needs.
    DOI: 10.1504/IJMP.2023.10049405
  • Structural Capital and Relational Capital: Examining the Direct and Moderating Role of Cognitive Capital in Customer-Supplier Relationships   Order a copy of this article
    by Kuldeep Singh, Sina Zare, Mark Reavis, Jack Tucci 
    Abstract: There is maturing consensus in supply chain literature that structural capital (SC), cognitive capital (CC), and relational capital (RC) comprise the three main facets of social capital. While the benefits of these three dimensions are well documented within the supply chain context, there is comparatively little research exists on the interplay among SC, CC, and RC. In our research, we postulate a theoretical model that posits that SC and CC are the antecedents of RC. In addition, this model illustrates that CC is a complementary resource that moderates the relationship between SC and RC. The model was tested using data from a sample of 99 US firms. The results suggest that SC and CC are the foundation of RC within the customer-supplier context and CC positively moderates the relationship between SC and RC.
    Keywords: structural capital; cognitive capital; relational capital; social capital; complementary resource; moderation.
    DOI: 10.1504/IJMP.2023.10049438
  • Contribution of Self-Help Groups (SHGs) in addressing several development issues in India: A Systematic Review of Literature   Order a copy of this article
    by Jyoti Yadav, Dr. Ravinder Kaur, Suyash Mishra 
    Abstract: Microfinance is widely accepted as an important tool for alleviating poverty. Self-help group (SHG) programme has emerged as the primary source of microfinance that deals with a wide range of issues impacting poor society. This paper seeks to identify the role of SHGs in various aspects of development, such as women's empowerment, poverty alleviation, socio-economic development, rural development, and entrepreneurial development, etc. Total 140 studies during the time frame of 1992 to 2021 have been finalised through PRISMA (2020) framework for systematically screening the records for measuring contribution of SHGs. The trend analysis of number of publications showed that the concept of SHGs is gaining importance and popularity as it was highly researched in 2020 and 2021 years. An additional impression of the current study is that research gap in literature has been found which will help the researchers in carrying out further research.
    Keywords: self-help groups; SHGs; microfinance; systematic review of literature; socio-economic development; women empowerment; India.
    DOI: 10.1504/IJMP.2023.10049570
  • The Role of Green Human Resource Management Practices towards Health Sector: With mediating role of Organizational Citizenship Behavior towards Environment and Psychological Green Climate.   Order a copy of this article
    by Irum Nasim, Dr. Shahan Cheema, Summan Imtiaz, Khadija Naeem 
    Abstract: The study aims to identify the impact of green human recourse management practices on environmental performance, with mediating role of organisational citizenship behaviour towards environment and psychological green climate. In this study, the positivism philosophy is employed, which focused on constructing a hypothesis based on current theory employed. In this quantitative study, an online survey with questionnaires was used to collect information from samples by 384 hospital workers using a simple random sampling technique. The results of structural model demonstrate that mediator psychological green climate is supported in this study. Whereas, the second mediator organisational citizenship behaviour towards environment have been not supported. Pakistan is a developing country that is why the management of health sector in HRM department has lack of facilities and is not establish yet like developed countries. Which shows that in current study GHRM negatively effects OCBE because of neglected practices of employees which result that there is no effect on environmental performance. Psychological green climate is significantly positively associated to environmental performance. The psychological green climate furthermore decidedly effects on GHRM, showing that a steady psychological green climate will expand staff’ obligation to the association.
    Keywords: green competences building practices; green motivation enhancing practices; green employee involvement practices; green work life balance; green teamwork.
    DOI: 10.1504/IJMP.2023.10049775
  • The Effect of Persistence Despite Fear on Innovative Behaviours: Mediator Role of Mental Well-Being and Moderator Role of Fear of COVID-19   Order a copy of this article
    by Yasemin GÜLBAHAR, Osman Seray ÖZKAN, Burcu Üzüm 
    Abstract: Fear generated by the COVID-19 pandemic caused an exceptional negative effect on the perceptions, attitudes and behaviours of healthcare professionals (HCPs) who struggle at the head of pandemic response efforts in many countries. Thus, the performance of HCPs who had to work in a crisis and emergency environment has decreased and this has prevented or made it difficult to realise many innovative behaviours required to combat the emergency. HCPs need a power that will enable them to cope with all challenging conditions. For this reason, the persistence behaviour that helps to complete duties successfully despite the negative mental health effects in all kinds of difficult working conditions has become important with its contribution to overcoming fear and obstacles. This study aims to investigate the relationship between persistence despite fear and innovative behaviours and the mediating role of mental well-being and the moderator role of fear of COVID-19 in Turkey. According to the results of the research, the mediator role of mental well-being and the moderator role of fear of COVID-19 were discovered in the effect of persistence on innovative behaviours despite fear.
    Keywords: fear of COVID-19; innovative behaviours; mental well-being; MW-B; persistence; persistence despite fear; PDF; healthcare professionals; HCPs.
    DOI: 10.1504/IJMP.2023.10050003
  • Organizational climate and managerial performance: the mediating role of goal commitment   Order a copy of this article
    by Yousef Sabbah, Ruzita Jusoh, Suria Zainuddin 
    Abstract: This study empirically examines the role of organisational climate characterised by fairness, innovativeness, and affiliation in increasing managerial performance. Besides, this study also explores the role of budget goal commitment in mediating the relationship between organisational climate and managerial performance. A total of 178 questionnaire surveys were collected from managers at publicly listed companies in Jordan and analysed using Smart PLS. The findings reveal an insignificant positive relationship between organisational climate and managerial performance. This study also found that organisational climate has a positive and significant relationship with budget goal commitment, affecting managerial performance. Hence, goal commitment plays a fully mediating role in the relationship between organisational climate and managerial performance, indicating that organisational climate, directly and indirectly, influences managerial performance through goal commitment.
    Keywords: organisational climate; managerial performance; budget goal commitment; Jordan.
    DOI: 10.1504/IJMP.2024.10051845
  • Determinants of Emotional Brand Attachment in Casual Dining Restaurants   Order a copy of this article
    by Navneet Gera, Anjali Garg, Swati Rohatgi 
    Abstract: Frequent dine-out is the latest addition to the lifestyle, resulting in the tremendous growth and competition in the organised segment of the restaurant industry in India. Therefore, only rational factors are not enough for consumers to choose any brand. The concept of brand attachment can also play a crucial role in making consumers choose a particular brand of restaurants. This research aims at empirically examining and validating the antecedents of emotional brand attachment with reference to casual dining restaurants in Delhi-NCR. The research is descriptive and causal in nature. The sample population for the survey is selected through a convenient non-probability sampling method. Primary data is collected through a self-administered online questionnaire. The data is analysed through structured equation modelling approach via measurement and structural model to examine the positive effects of identified variables and emotional brand attachment. The study contributes to the existing literature by advancing the debate on emotional brand attachment and identifying its antecedents in casual dining restaurants.
    Keywords: emotional brand attachment; casual dining restaurant; brand experience; ideal self-congruency; service quality.
    DOI: 10.1504/IJMP.2024.10051846
  • Intellectual Capital Performance and Disclosures in an Emerging Banking Market in Africa   Order a copy of this article
    by Nicholas Asare, Francis Aboagye-Otchere, Joseph Mensah Onumah 
    Abstract: This study examines the nature of the relationship between intellectual capital performance (ICP) and intellectual capital disclosures (ICD) in the banking sector of Ghana. Using annual data extracted from corporate annual reports of 24 banks from 2007 to 2015, the study computes the ICP using the value-added intellectual coefficient (VAIC) and ICD index constructed using metrics in the literature. The system generalised method-of-moments and panel-corrected standard errors estimations are used to estimate panel regressions with ICD as the dependent variable. The study finds ICP to be largely driven by human capital efficiency. Human capital disclosures also dominates ICD in annual reports of banks. There is a significant positive relationship between ICP and ICD. The relationship between the two variables is not non-linear. The findings have implications for banks in emerging banking markets.
    Keywords: intellectual capital; performance; disclosures; banks; Ghana; Africa.
    DOI: 10.1504/IJMP.2024.10051849
  • The role of strategic scenarios in health security management: empirical evidence from Iraq in light of the COVID.19 pandemic   Order a copy of this article
    by Mudaffer Hussein 
    Abstract: The purpose of this research is to study the role of strategic scenarios in health security management as empirical evidence from Iraq in light of the COVID-19 pandemic. In addition to defining the health institutions’ roles in the strategic scenario of health security and determining the level of technical and human preparations for workers in the Kirkuk health directorate through strategic scenarios, one optimistic and the other pessimistic, to confront the coronavirus, Questionnaires were used to obtain data from 154 people for the study. The collected data was processed using SPSS software. The results of the research showed that the formulation of the pessimistic scenario had a greater impact on health security management than the optimistic scenario, and the study recommended the necessity of adopting strategic scenarios commensurate with the size of epidemics that could spread in the future in Iraq and the world.
    Keywords: strategic scenario; health security; coronavirus; COVID-19 pandemic.
    DOI: 10.1504/IJMP.2024.10051968
  • Determinants of retailers satisfaction in emerging markets: an integrative SEM-Neural Network Approach   Order a copy of this article
    by Swati Bhatnagar, Rajan Yadav 
    Abstract: The retailer is the final point of sales for brands. The performance of the retailer is a function of satisfaction the retailer derives from the trade relationships. The research framework developed to study the retailer- distributor relationship is a fusion of classical channel literature with prominent theories from behaviour based approaches like power dependence theory and theory of relational norms. A hybrid technique of Structural Equation Modelling (SEM) and Neural Network (NN) analysis is used for this cross sectional study with a sample size of 201 grocery retailers in the Fast Moving Consumer Goods sector (FMCG) from National Capital Region of Delhi (Delhi NCR). The empirical findings of both SEM and NN reveal that fair treatment, domain issues and communication are major determinants of retailers satisfaction. This study addresses one major void in channel literature by focusing on determinants of a retailers satisfaction as there are very few studies which have empirically investigated this important channel relationship. It adds to the literature of relationship selling at the retailer level which has mostly been ignored, particularly in context of an emerging economy.
    Keywords: communication; dependence; distribution channels; fairness; neural networks; retailer satisfaction.

  • The Effect of Accounting Practices on the Bankruptcy Risk: Evidence from MENA Countries   Order a copy of this article
    by Anas Ghazalat 
    Abstract: This study emphasises the importance of researching the interaction effect of using earning management, accounting-conservatism, and tax-shelter over bankruptcy-risk in essentially unfamiliar, emerging markets and non-Western nations. The study analyses data of a sample of 4,878 observations covering the non-financial firms listed in the MENA countries in the period from 2011 until 2019. The results of the robust regression document indicate that earning management practice and tax-shelter proxy play a significant role in increasing the opportunity of bankruptcy risk. In contrast, high accounting conservatism practices were associated with a low level of bankruptcy risk. The nature of accounting practices differs as a result of the heading purpose of these practices which are associated with agency costs and management perspective, hence the effect on bankruptcy risk. These findings contribute to the evidence that the combination of various accounting theories (agency; positive and bankruptcy) will explain the effect of accounting practices on bankruptcy risk.
    Keywords: bankruptcy risk; accruals; discretionary accruals; tax-shelter; MENA countries.
    DOI: 10.1504/IJMP.2024.10052378
  • Board structure composition and financial distress likelihood of Indian firms   Order a copy of this article
    by Ammar Hafeez, Sujata Kar 
    Abstract: This study based on a dataset of 363 BSE listed Indian firms, examines how the composition and structure of their boards, proxied by the corporate governance variables, impact the likelihood of financial distress. Ten variables representing different features of the board were undertaken. These include board size, independent directors, non-executive directors, CEO-chair duality, chair concurrent position, CEO concurrent position, presence of female directors, ownership structure, lineage and having family members on board. Financial ratios and other corporate governance variables were entered as control variables along with industry dummies. Results report that the variables, CEO chair duality, government-owned firms, chair concurrent position, and non-lineage firms reduce the financial distress likelihood. Our results are robust to multiple criteria of the financial distress measures. Moreover, they corroborate one of the important guidelines of the separation of CEO and chairperson positions, suggested by the Kotak Committee in 2017.
    Keywords: financial distress; bankruptcy; board structure; Kotak Committee; corporate governance.
    DOI: 10.1504/IJMP.2023.10052017

Special Issue on: Digital Markets and Consumers

  • Digital museums anyone? Consumer perceptions for digital cultural consumption in a developing country   Order a copy of this article
    by Soniya Billore 
    Abstract: Museums are essential to cultural consumption, heritage and knowledge. In the scenario of the global pandemic, digital museums can be a relevant solution for consumers' cultural consumption in the safety of their homes. However, more research is needed for assessing consumers' acceptance of technology and the intention to use digital museums. Data was collected from 125 urban consumers in India and was analysed via the TAM model through linear regression. Results indicated that perceived usefulness has a stronger impact than perceived ease of use but both positively impact attitude and intention to use. To the best of the author's knowledge, this research is the first of its kind that explores consumers' perceptions for digital museums in India. Academic contributions are done in testing this issue through TAM and the practical implication is identifying a positive scenario for reinforcing digital museums as a new form of digital markets for cultural consumption.
    Keywords: consumer behaviour; cultural consumption; technology acceptance model; TAM; digital museums; perceived usefulness; perceived ease of use; PEOU; India.
    DOI: 10.1504/IJMP.2023.10052015
  • Moderation effect of demographic factors in adoption of electronic payments   Order a copy of this article
    by Palak Kanojia, Madan Lal 
    Abstract: The study examined the relationship of attitude towards intention to use electronic systems in retail payments by the users across demographics. This study is primarily based on the consumer behaviour theories namely 'theory of reasoned action' (TRA) and 'technology adoption model' (TAM). The data was collected from the active users of e-payments services belonging to the Delhi region (India) on a five-point Likert scale. PLS-SEM was used to analyse the data of 414 respondents. Moderation effects of demographic factors gender, age, income, education, and occupation are tested for a difference between sample groups on the effect of attitude towards intention to use e-payments. Results established a moderating effect of age, income, and education level on the effect of attitude towards intention. Further moderated mediation effects for age, income and education revealed that attitude is a strong mediator construct in the total effect of perceived usefulness on intention.
    Keywords: e-payments; electronic payments; digital; demographic factors; socio-economic; attitude; intention; technology adoption; moderation effect; moderated mediation.
    DOI: 10.1504/IJMP.2023.10052014
  • Determinants of customer experience, satisfaction and willingness to purchase from virtual tour of a retail store   Order a copy of this article
    by Swati Bhatnagar, Rajan Yadav 
    Abstract: Virtual tours are increasingly being used by e-commerce firms to attract customers and to overcome the limitation of tangibility associated with online shopping. The purpose of this paper is to study the dimensions of customer experience in context of virtual tours and its impact on satisfaction of the customer and his willingness to purchase. A virtual tour stimulus was given to the respondents in the form of a link of a popular sunglass store before they took the survey. A sample of 240 responses was drawn from the National Capital Region (NCR) of Delhi to which an integrative technique of structural equation modelling (SEM) and neural networks (NN) was applied. The empirical results indicate information privacy concern, perceived enjoyment, sensory experience, intellectual experience and peace of mind significantly influenced customer satisfaction and willingness to purchase. Neural network results ranked information privacy concern as the most important factor in a virtual tour customer experience.
    Keywords: virtual tour; customer experience; customer satisfaction; neural networks.
    DOI: 10.1504/IJMP.2023.10052016
  • Modelling drivers and outcomes of fashion and apparel social media brand communities engagement   Order a copy of this article
    by Priyanka Munjal, Ravi Shanker, Ashish Gupta, Prateek Maheshwari 
    Abstract: In today's highly competitive situation of brands, marketers have acknowledged and embraced the use of brand communities as an effective instrument to attract, engage and retain customers. Regardless of extensive work on customer engagement in the milieu of social media brand communities (SMBC), the nitty-gritty of its factors and their relationships lacks robust understanding. In this regard, this study aims to explore factors of customer engagement in SMBC and construct hierarchical relationships among these factors in the fashion and apparel sector. The study employed a qualitative research design through focus group discussions and interviews with industry and academic experts. The result thereof is analysed using the interpretive structural modelling (ISM) approach. The findings revealed that purchase intention and customer-brand co-creation behaviour led to hierarchical order followed by customer-brand relationships and brand loyalty. The study is limited to the SMBCs of the fashion and apparel sector. Further studies may be carried out for different sectors or product categories. This research work has significant inferences for academicians and brand practitioners involved in the management and promotions of online fashion brand pages to strategise their moves towards engaging customers.
    Keywords: social media brand communities; SMBC; customer engagement; fashion and apparel; F&A; focus group discussions; FGDs; interpretive structural modelling; ISM; purchase intention; customer brand co-creation behaviour.
    DOI: 10.1504/IJMP.2022.10045420
  • Framework for brand positioning of automotive lubricants by using structural equation modelling   Order a copy of this article
    by Gautam Srivastava 
    Abstract: The automotive lubricant market is at the booming phase in India. The demand for automobile products is increasing very promptly, which have a significant impact on the demand for automotive lubricant. Due to the huge demand for automotive lubricants, the competition between auto lubricant producers also intensified which has resulted in a perfectly competitive market of auto lubricants. The lubricant companies are focusing on brand positioning of automotive lubricants to influence the end consumers and are also targeting the rural market to increase the market share. This research paper is mainly focused on identifying the important factors of the brand positioning of automotive lubricants. First, an extensive literature review has been done to identify the important variables of brand positioning. Factor analysis has been applied to reduce the number of factors up to five factors. Further, the reliability of the factors has been checked. The model fit indices of the measurement model and structural model have been calculated and found satisfactorily. Finally, a framework for the brand positioning of automotive lubricants has been developed by using structural equation modelling.
    Keywords: brand positioning; automotive lubricants; structural equation modelling; framework; measurement model.
    DOI: 10.1504/IJMP.2023.10052018