Calls for papers

 

International Journal of Sport Management and Marketing

 

Special Issue on: "The Entrepreneurial Nature of Sports Marketing"

Guest Editors:
Vanessa Ratten, Duquesne University, USA
Maryellen Kelly, Duquesne University, USA
Dorene Ciletti, Duquesne University, USA

Sport is a billion dollar global industry. Globalisation has presented challenges and opportunities in sport, and in a complex, changing environment, innovation and the way that advertisers market sports through the internet may hold the key to success. While sports marketing and entrepreneurship have not frequently crossed paths in academic research, as competition for consumer dollars increases, innovative marketing efforts must evolve to create competitive advantage for sports organizations and deliver value to consumers.

The aim of this special issue is to advance a body of knowledge that relates entrepreneurial innovation to sports marketing and team performance management. Quantitative analyses, qualitative studies, conceptual or theoretical research and cases studies are welcome.

Subject Coverage
This special issue will focus on entrepreneurial marketing and team performance management efforts in sports, including, but not limited to, the following topics:

• Entrepreneurial approaches to marketing
• The role of entrepreneurship in marketing innovation and team performance management
• Global marketing challenges and opportunities
• Entrepreneurial firms and marketing policies
• Sponsorship initiatives
• New media and marketing innovation
• The role of social networks
• Social capital and entrepreneurial marketing
• Innovative brand initiatives in teams
• The role of sport in marketing social change
• Ethics, social responsibility and sustainability
• The role of technological innovation in marketing
• Targeting and segmentation strategies in sports-based team management
• Relationship marketing initiatives
• Positioning and competitive advantage in sports teams
• Media relationships and marketing success
• Marketing metrics and assessment
• Sports marketing and entrepreneurship best practices in team performance

Notes for Prospective Authors

Submitted papers should not have been previously published nor be currently under consideration for publication elsewhere

All papers are refereed through a peer review process. A guide for authors, sample copies and other relevant information for submitting papers are available on the Author Guidelines page

Important Dates

Manuscripts must be received by: 30 June 2008