Calls for papers

 

International Journal of Internet Marketing and Advertising

 

VCBMC-2019: Special Issue on: "E-Commerce, Social Media and Consumer Behaviour"

Guest Editors:
Dr. Sanjay Modi, Dr. Rajesh Verma and Dr.Pawan Kumar, Lovely Professional University, India

Consumer buying behaviour and attitudes have changed drastically in recent years. Possibly the biggest challenge in marketing is understanding unpredictable volatile consumer behaviour. The analytics space in today's digital age is overflowing with tools to analyse customer behaviour, and the truth is that consumer behaviour is actually quite predictable in its unpredictability. Businesses that take the time to analyse customer behaviour patterns and shape the customer buying journey will have competitive advantage. Understanding volatile consumer behaviour will equip marketers to formulate marketing strategies in order to match consumer demands and give them an advantage in cultivating long-term loyalty, trust and engagement.

This special issue aims

• to understand how insights and research on volatile consumer behaviour can be used to enhance marketing decision making and support strategy formulation and implementation efforts;
• bring together leading industry leaders, academic scientists and research scholars to share their experiences and research results on different aspects of changing consumer behaviour;
• provide an interdisciplinary platform for researchers, practitioners and educators to deliberate upon recent innovations, trends and concerns, as well as challenges faced and solutions adopted in the area of consumer behaviour.

The Guest Editors will be inviting substantially extended versions of selected papers presented at Volatile Consumer Behaviour and Marketing for review and potential publication, but are also inviting other experts to submit articles for this call.

Subject Coverage
Suitable topics include, but are not limited, to the following:

• Consumer buying behaviour in the digital age
• Customer data-driven marketing
• Consumer innovativeness and disruption
• Bottom of pyramid and developmental marketing
• Consumption trends in emerging economies
• Marketing to millennial consumer

Notes for Prospective Authors

Submitted papers should not have been previously published nor be currently under consideration for publication elsewhere. (N.B. Conference papers may only be submitted if the paper has been completely re-written and if appropriate written permissions have been obtained from any copyright holders of the original paper).

All papers are refereed through a peer review process.

All papers must be submitted online. To submit a paper, please read our Submitting articles page.

Important Dates

Manuscripts due by: 28 June, 2019

Notification to authors: 28 July, 2019

Final versions due by: 30 September, 2019