Calls for papers

 

International Journal of Business and Globalisation

 

VCBMC-2019: Special Issue on: "New Paradigms in Consumer Behaviour and Marketing"

Guest Editors:
Dr. Rajesh Verma, Dr. Rahul Sharma and Dr. Mohd Farhan, Lovely Professional University, India

For this special issue, the Guest Editors will be inviting substantially extended versions of selected papers presented at the Volatile Consumer Behaviour and Marketing Conference (VCBMC-2019) for review and potential publication, but are also inviting other experts to submit articles for this call.

The issue welcomes qualitative as well as quantitative and mixed methodologies, as long as they are well grounded in the literature. Please refer to the following articles:

• Dana, L.P. & Dumez, H. (2015) ‘Qualitative Research Revisited: Epistemology of a Comprehensive Approach,’ International Journal of Entrepreneurship & Small Business 26 (2), October 2015, pp. 154-170.
• Dana, L.P. & Dana, T.E. (2005) ‘Expanding the Scope of Methodologies Used in Entrepreneurship Research,’ International Journal of Entrepreneurship & Small Business 2 (1), 2005, pp. 79-88.

Subject Coverage
Suitable topics include, but are not limited, to the following:

• Consumer buying behaviour in the digital age
• Customer data-driven marketing
• Consumer innovativeness and disruption
• Bottom-of-pyramid and developmental marketing
• Consumption trends in emerging economies
• Marketing to millennial consumer

Notes for Prospective Authors

Submitted papers should not have been previously published nor be currently under consideration for publication elsewhere. (N.B. Conference papers may only be submitted if the paper has been completely re-written and if appropriate written permissions have been obtained from any copyright holders of the original paper).

All papers are refereed through a peer review process.

All papers must be submitted online. To submit a paper, please read our Submitting articles page.

If you have any queries concerning this special issue, please email the Guest Editors:
Dr. Rajesh Verma: rajesh.verma@lpu.co.in
Dr. Rahul Sharma: rahul.12234@lpu.co.in
Dr. Mohd Farhan: farhan.18777@lpu.co.in

Important Dates

Manuscripts due by: 30 May, 2019