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Slogans as a strategy to strengthen business strongholds in the globalisation era: a case of Indonesian multinational companies
Iis Kurnia Nurhayati; Ratih Hasanah; Nia Kurniasih; Gartika Rahmasari
International Journal of Business and Globalisation (IJBG), 2018 Vol.21 No.1, pp.87 - 104
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