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Consumer behaviour and sport services: an examination of fitness centre loyalty
Jerónimo García-Fernández; Pablo Gálvez-Ruíz; Brenda G. Pitts; Luisa Vélez-Colón; Ainara Bernal-García
International Journal of Sport Management and Marketing (IJSMM), 2018 Vol.18 No.1/2, pp.8 - 23
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