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Considerations for avoiding commoditisation in the automotive industry - analysis of factors that enhance customisation
Hirotoshi Uehara; Atsunari Kobayashi; Keisuke Uenishi; Junji Ikeda; Hiroyuki Nagano; Shuichi Ishida
International Journal of Business and Systems Research (IJBSR), 2018 Vol.12 No.1, pp.85 - 105
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