Article Comments

Contributions from readers on our articles are very welcome. This form will let us retrieve the current data in the database and allows us to consider your comments.

Activating a global sport sponsorship with social media: an analysis of TOP sponsors, Twitter, and the 2014 Olympic Games
Gashaw Abeza; Ann Pegoraro; Michael L. Naraine; Benoît Séguin; Norm O'Reilly
International Journal of Sport Management and Marketing (IJSMM), 2014 Vol.15 No.3/4, pp.184 - 213
19 - 17 =

Thank you for your feedback.