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Commercialisation of new products developed in R&D for the green product
Karthick Jayaram; Qutbuddin Siddiquee; Ashish Malviya; Sudarshan Katti; Sudhangshu Chakravorty; Minal Mungekar
International Journal of Business Performance and Supply Chain Modelling (IJBPSCM), 2012 Vol.4 No.2, pp.126 - 144
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