Journal for Global Business Advancement (JGBA) Inderscience Publishers - linking academia, business and industry through research

Journal for Global Business Advancement

Special Issue on: Redefining the Frontiers of Scholarship Across an Emerging Country of Asia Pacific (Vietnam)

Guest Editor: Viput Ongsakul

Pages	Title and author(s)
5-25	Understanding the influence of influencer marketing on young consumers' smartphone buying behavior in Vietnam Tuan-Anh Ngoc Bui; Minh Pham DOI: 10.1504/JGBA.2024.149487
26-49	Dynamics of governmental financial support for Korean venture firms: an empirical perspective Taegi Kim; Yancheng Li; Weilong Zhang; Keunyeob Oh DOI: 10.1504/JGBA.2024.149508
50-72	Calling it out loud: the activation of national values in themed advertisements and beer brand attitude Thai-Ngoc Pham; Nhu-Ty Nguyen DOI: 10.1504/JGBA.2024.149503
73-95	Impulse buying behaviour of Generation Y consumers on social media platforms: application to fashion products Thi Ha Anh Dao; Thanh Huyen Nguyen; Quynh Trang Nguyen; Thi Minh Ngoc Luu DOI: 10.1504/JGBA.2024.149501
96-120	The impact of AI chatbot marketing efforts on customer satisfaction in e-commerce Ngoc Mai Tran Nguyen; Hien Chau Nguyen Vo DOI: 10.1504/JGBA.2024.149493
121-142	Logistics 4.0 capabilities and performance: the moderating role of digital transformation Nguyen Thi Anh Van; Nguyen Khac Hieu; Nguyen Thi My Hanh DOI: 10.1504/JGBA.2024.149488