Journal of Business and Management
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2020 Vol.26 No.2
Pages | Title and author(s) |
1-31 | Social Media Adoption and National Culture: The Dominant and Nuanced Effect of Individualism-CollectivismRodney L. Stump; Wen Gong DOI: 10.1504/JBM.2020.141281 |
33-52 | Impact of Neuromarketing Applications on ConsumerSurabhi Singh DOI: 10.1504/JBM.2020.141282 |
53-67 | Growing Pains: Success Strategies for Rural Entrepreneurs to Grow beyond Their Limited Local MarketsDavid D. Snow DOI: 10.1504/JBM.2020.141283 |
69-92 | Macroeconomic Determinants of FDI Decisions in the Automotive Industry: Theoretical Foundations and Empirical EvidenceHelmut Birnleitner DOI: 10.1504/JBM.2020.141284 |