International Journal of Sport Management and Marketing (IJSMM)

International Journal of Sport Management and Marketing

2025 Vol.25 No.1


Pages Title and author(s)
1-24Do Ultimate Fighting Championship fans exhibit gender bias? Evidence from memorabilia markets
David M. Yaskewich
DOI: 10.1504/IJSMM.2025.148983
25-49Evaluation of operational quality of youth sport clubs: application of the importance-performance analysis
Margot Ricour; Veerle De Bosscher; Annick Willem; Jeroen Scheerder
DOI: 10.1504/IJSMM.2025.148998
50-70Value, satisfaction and loyalty in padel consumption: analysis of the relational component of the service in expectations and perceived quality
Margarida Mascarenhas; Pedro Simões; Rute Martins
DOI: 10.1504/IJSMM.2025.148994
71-88Strategic manoeuvre: unveiling the influence of predatory pricing strategies on brand equity in the sports industry
Hossein Faridniya; Leila Moslehi; Ali Saberi
DOI: 10.1504/IJSMM.2025.148997

 

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