International Journal of Sport Management and Marketing (IJSMM) Inderscience Publishers - linking academia, business and industry through research

International Journal of Sport Management and Marketing

Special Issue on Advances in Advertising and Sponsorship Effectiveness

Guest Editors: Dr. Beth A. Cianfrone and Dr. Windy Dees

Pages	Title and author(s)
238-260	Predicting decisions to purchase from sponsors of the Vancouver 2010 Olympics Luke R. Potwarka; Ron E. McCarville; Kyriaki Kaplanidou DOI: 10.1504/IJSMM.2014.073203
261-278	Determinants of purchase intention toward sponsoring product: mediating role of sponsor identification in Korean professional baseball games Woo-yeul Baek; Kevin K. Byon; Charles W. Jones; Young-hwan Choi DOI: 10.1504/IJSMM.2014.073211
279-300	Consumer responses to on-site Olympic sponsorship activation: the impact of interactivity, emotions, and perceived image fit on brand attitude formation Ari Kim; Kyriaki Kaplanidou DOI: 10.1504/IJSMM.2014.073207
301-321	The extended match-up hypothesis model: the role of self-referencing in athlete endorsement effects Seungae Lee; Wonyoung Kim; Euy-jin Kim DOI: 10.1504/IJSMM.2014.073212
322-339	Alcohol, sponsorship, and new media activation: an investigation of Molson Canadian and the 2014 Olympic Games Andrea N. Geurin; Sarah Gee DOI: 10.1504/IJSMM.2014.073209
340-359	Sponsorship network portfolio of corporate partners in the National Basketball Association Amy Chan Hyung Kim; Hyun-Woo Lee; Yukyoum Kim DOI: 10.1504/IJSMM.2014.073208