International Journal of Sport Management and Marketing (IJSMM)

International Journal of Sport Management and Marketing

2009 Vol.5 No.3

Special Issue on Strategic Issues in the Management of Sport Firms and Organisations: Opportunities and Challenges

Guest Editors: Dr. Miltiadis D. Lytras, Dr. Patricia Ordóñez de Pablos and Dr. Maria Mitre


Pages Title and author(s)
251-266Introducing FOrNeX: a composite index for the intangible resources of the football club
Andreas Andrikopoulos, Nikolaos Kaimenakis
DOI: 10.1504/IJSMM.2009.023236
267-276Coaching education: staff development strategies for the adult learner
Gregory S. Sullivan
DOI: 10.1504/IJSMM.2009.023237
277-294Developing winning baseball teams: a neural net analysis
Owen P. Hall Jr., Samuel L. Seaman
DOI: 10.1504/IJSMM.2009.023238
295-309Auditing performance management practices: a comparison of Canadian sport organisations
Joanne MacLean
DOI: 10.1504/IJSMM.2009.023239
310-329Managing assets in the field of sports special events: a proposal for a new methodological and analytical approach
Lionel Maltese
DOI: 10.1504/IJSMM.2009.023240
330-337The power of sports marketing
Maria Mitre, Patricia Ordonez de Pablos
DOI: 10.1504/IJSMM.2009.023241
338-354Factors and focuses in the strategic decisions of sporting organisations: empirical evidence in sports associations
Jorge Soares, Abel Correia
DOI: 10.1504/IJSMM.2009.023242
355-366The quality of the relationships between fitness centres and their customers
Pinelopi Athanassopoulou, John Mylonakis
DOI: 10.1504/IJSMM.2009.023243