International Journal of Revenue Management
2008 Vol.2 No.4
Pages | Title and author(s) |
307-326 | Competition in the advanced sale of service capacityIrene C.L. Ng, Khai Sheang Lee DOI: 10.1504/IJRM.2008.020724 |
327-343 | Using consumer-perceived risks to set optimal discount levelsMarlene Jensen, Ronald G. Drozdenko DOI: 10.1504/IJRM.2008.020725 |
344-360 | Cultural innovation through store atmosphere and product design: a case of the craft industryYie-Fang Kao, Pei-Gi Shu, Ming-Hsien Yang, Tzu-Yang Chang DOI: 10.1504/IJRM.2008.020726 |
361-375 | Revenue management of small securities houses: evidence from Japanese panel dataKenji Matsui, Junsuke Matsuo DOI: 10.1504/IJRM.2008.020727 |
376-401 | The effects of revenue management via diversification strategy on Non-Commercial Bank Financial Institutions' productivity: empirical evidence from MalaysiaFadzlan Sufian DOI: 10.1504/IJRM.2008.020728 |