International Journal of Revenue Management (IJRM)

International Journal of Revenue Management

2008 Vol.2 No.4


Pages Title and author(s)
307-326Competition in the advanced sale of service capacity
Irene C.L. Ng, Khai Sheang Lee
DOI: 10.1504/IJRM.2008.020724
327-343Using consumer-perceived risks to set optimal discount levels
Marlene Jensen, Ronald G. Drozdenko
DOI: 10.1504/IJRM.2008.020725
344-360Cultural innovation through store atmosphere and product design: a case of the craft industry
Yie-Fang Kao, Pei-Gi Shu, Ming-Hsien Yang, Tzu-Yang Chang
DOI: 10.1504/IJRM.2008.020726
361-375Revenue management of small securities houses: evidence from Japanese panel data
Kenji Matsui, Junsuke Matsuo
DOI: 10.1504/IJRM.2008.020727
376-401The effects of revenue management via diversification strategy on Non-Commercial Bank Financial Institutions' productivity: empirical evidence from Malaysia
Fadzlan Sufian
DOI: 10.1504/IJRM.2008.020728

 

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