International Journal of Product Development (IJPD)

International Journal of Product Development

2024 Vol.28 No.4

Special Issue on: The Future of New Product Development in Digital Markets: Part 1

Guest Editor: Prof. Shuofang Liu


Pages Title and author(s)
227-240Product image modelling optimisation design method based on improved support vector machine
Hua Song
DOI: 10.1504/IJPD.2024.143257
241-256Fuzzy decision tree based online precision marketing method for brand products on the internet
Chunyan Liu
DOI: 10.1504/IJPD.2024.143258
257-271Colour matching design method in product visual communication based on grey relational analysis
Fan Wu; Huaxi Chen
DOI: 10.1504/IJPD.2024.143260
272-287Optimal styling method of product appearance considering users' emotional preferences
Yonghua Li
DOI: 10.1504/IJPD.2024.143261
288-300The application of AI technology to upgrade retailers' traditional marketing means
Lu Zhang; Ruixue Dong
DOI: 10.1504/IJPD.2024.143262
301-322Study on strategies for enhancing enterprise management decision-making ability facing market demand
Yang Yang
DOI: 10.1504/IJPD.2024.143263

 

Return to top