International Journal of Multinational Corporation Strategy (IJMCS)

International Journal of Multinational Corporation Strategy

2020 Vol.3 No.2

Special Issue on: Artificial Intelligence and Technology Diffusion – Multinational Marketing Management Strategies

Guest Editors: Dr. Yu-Lun Liu and Dr. Joseph Amankwah-Amoah


Pages Title and author(s)
95-107The role of multinational technology companies in facilitating emerging enabling technologies for industry transformation: the case of artificial intelligence in intelligent manufacturing in Taiwan
Wan-Li Chien; Yu-Chia Ko; Jian-Hang Wang
DOI: 10.1504/IJMCS.2020.114690
108-129Media richness and adoption intention of voice assistants: a cross-cultural study
Ping-Hsuan Huang; Yu-Shan Zhang
DOI: 10.1504/IJMCS.2020.114688
130-152Factors influencing foreign consumers to adopt mobile payment extensions offered by multinational mobile messaging applications
Tsunwai Wesley Yuen
DOI: 10.1504/IJMCS.2020.114689

Additional Paper

153-170Multinational enterprises' subsidiary initiative-taking: a model for implementing corporate social responsibility
Robert Ebo Hinson; Ogechi Adeola; Joseph Amankwah-Amoah; Samuel Adomako
DOI: 10.1504/IJMCS.2020.114681