International Journal of Multinational Corporation Strategy
2020 Vol.3 No.2
Special Issue on: Artificial Intelligence and Technology Diffusion – Multinational Marketing Management Strategies
Guest Editors: Dr. Yu-Lun Liu and Dr. Joseph Amankwah-Amoah
Editorial |
Pages | Title and author(s) |
95-107 | The role of multinational technology companies in facilitating emerging enabling technologies for industry transformation: the case of artificial intelligence in intelligent manufacturing in TaiwanWan-Li Chien; Yu-Chia Ko; Jian-Hang Wang DOI: 10.1504/IJMCS.2020.114690 |
108-129 | Media richness and adoption intention of voice assistants: a cross-cultural studyPing-Hsuan Huang; Yu-Shan Zhang DOI: 10.1504/IJMCS.2020.114688 |
130-152 | Factors influencing foreign consumers to adopt mobile payment extensions offered by multinational mobile messaging applicationsTsunwai Wesley Yuen DOI: 10.1504/IJMCS.2020.114689 |
Additional Paper | |
153-170 | Multinational enterprises' subsidiary initiative-taking: a model for implementing corporate social responsibilityRobert Ebo Hinson; Ogechi Adeola; Joseph Amankwah-Amoah; Samuel Adomako DOI: 10.1504/IJMCS.2020.114681 |