International Journal of Mobile Communications (IJMC)

International Journal of Mobile Communications

2018 Vol.16 No.2


Pages Title and author(s)
117-134Factors influencing the adoption of mobile commerce in Taiwan
Yu-Hung Dennis Chou; Ting-Yu Delia Li; Chien-Ta Bruce Ho
DOI: 10.1504/IJMC.2018.089754
135-152It matters who shares and who reads: persuasive outcomes of location check-ins on Facebook
Hyang-Sook Kim; Mun-Young Chung
DOI: 10.1504/IJMC.2018.089756
153-166How to increase the awareness of in-app mobile banner ads: exploring the roles of banner location, application type and orientation
Mesut Çiçek; İrem Eren-Erdoğmuş; İkram Daştan
DOI: 10.1504/IJMC.2018.089757
167-189Evaluation of smartphone user experience: identification of key evaluation items and their relationships
Kwang-Jae Kim; Hyun-Jin Kim; Jinho Yim; Jun-Yeon Heo; Min-Jun Kim; Seungchul Shin; Hyo-in Ahn
DOI: 10.1504/IJMC.2018.089758
190-208What does the Twitter mean for the traditional media users?
Yoosun Hwang
DOI: 10.1504/IJMC.2018.089759
209-226Factors influencing the forwarding behaviour of mobile phone users in the context of mobile advertising in Europe
Vesela Tyufekchieva; Philipp Reichhart
DOI: 10.1504/IJMC.2018.089760
227-246Application of Kano model and IPA on improvement of service quality of mobile healthcare
Jui-Chen Huang
DOI: 10.1504/IJMC.2018.089761

 

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