International Journal of Export Marketing (IJExportM)

International Journal of Export Marketing

2017 Vol.1 No.4

Editorial

Pages Title and author(s)
328-356How culture shapes user responses to firm-generated content on social media: the role of cultural dimensions of in-group collectivism, indulgence, and masculinity
Agnieszka Chwialkowska; Minnie Kontkanen
DOI: 10.1504/IJEXPORTM.2017.090375
357-376Market entry strategies and performance of Indian firms in Germany
Ritam Garg
DOI: 10.1504/IJEXPORTM.2017.090376
377-395Challenges to the internationalisation of the Brazilian fashion industry
Maria Laura Ferranty Maclennan; Mariana Bassi Suter; Renata Spers
DOI: 10.1504/IJEXPORTM.2017.090385
396-414An experiment on the effect of psychic distance on internationalisation of retailers
Flavia Szylit; Delane Botelho
DOI: 10.1504/IJEXPORTM.2017.090380

 

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