International Journal of Export Marketing
2017 Vol.1 No.4
 Editorial |
| Pages | Title and author(s) |
| 328-356 | How culture shapes user responses to firm-generated content on social media: the role of cultural dimensions of in-group collectivism, indulgence, and masculinityAgnieszka Chwialkowska; Minnie Kontkanen |
| 357-376 | Market entry strategies and performance of Indian firms in GermanyRitam Garg |
| 377-395 | Challenges to the internationalisation of the Brazilian fashion industryMaria Laura Ferranty Maclennan; Mariana Bassi Suter; Renata Spers |
| 396-414 | An experiment on the effect of psychic distance on internationalisation of retailersFlavia Szylit; Delane Botelho |
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