International Journal of Electronic Customer Relationship Management (IJECRM)

International Journal of Electronic Customer Relationship Management

2025 Vol.15 No.3


Pages Title and author(s)
151-173Engagement in rhythm: decoding the drivers of customer loyalty in Spotify's music platform
Adhi Setyo Santoso; Suryahadi Johanes
DOI: 10.1504/IJECRM.2025.148915
174-198Artificial intelligence in customer relationship management: bibliometric analysis
Nguyen Van Thanh Truong; Tran Cong Toan
DOI: 10.1504/IJECRM.2025.148918
199-221Determinants of customer switching intentions on social commerce sites: a push-pull-mooring framework
Wasim Ahmad; Kay Hooi Keoy; Wang Xiaoqin; Wang Yuqiao; Abdul Waheed; Muhammad Akib Warraich
DOI: 10.1504/IJECRM.2025.148916
222-247Revolutionising consumer engagement through cutting-edge marketing strategies
Krishnabhaskar Mangalasserri; K.K. Ramachandran; Niharika Singh; M. Jagadish Kumar; M. Sivakoti Reddy; Pramod Kumar
DOI: 10.1504/IJECRM.2025.148919

 

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