International Journal of Electronic Customer Relationship Management (IJECRM)

International Journal of Electronic Customer Relationship Management

2025 Vol.15 No.1/2


Pages Title and author(s)
1-23Impact of influencer marketing on buying behaviour of millennials and generation Z
Rimple Sharma; Kumar Sanu
DOI: 10.1504/IJECRM.2025.145710
24-39Integration of customer relationship management in e-commerce
K.V. Manjunath; Madhuvaishnavi Thyagaraj; N. Shivaraj Shreya; K. Sridahar Inchara; Seema B. Hegde
DOI: 10.1504/IJECRM.2025.145713
40-72Critical success factors in implementing a CRM solution: a case study
Carlos Pissarra; Jorge Vareda Gomes; Mário Romão
DOI: 10.1504/IJECRM.2025.145715
73-92Engaging customer in live-streaming commerce: the impact of interactivity and perceived value on trust
Rizkia Ayu Amilia; Atik Aprianingsih; Mustika Sufiati Purwanegara; Margareth Setiawan; Teresia Debby
DOI: 10.1504/IJECRM.2025.145718
93-115CRM strategies within small and medium family-owned businesses: a multiple case study
Chifae El Hail; Mustapha El Koraichi
DOI: 10.1504/IJECRM.2025.145716
116-150Impact of logistic flows of service quality and delivery dimension towards customer satisfaction: an empirical study
Neha Choudhary; Anand Prasad Sinha; Somnath Mukherjee
DOI: 10.1504/IJECRM.2025.145717

 

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