International Journal of Electronic Customer Relationship Management
2023 Vol.14 No.1
Pages | Title and author(s) |
1-19 | Exploring the linkage between service quality and customer satisfaction in the Chinese air industry during the COVID-19 pandemicWasim Ahmad; Abdul Waheed; Farrah Arif; Rana Muhammad Sohail Jafar; Noshin Fatima DOI: 10.1504/IJECRM.2023.131076 |
20-41 | Extending the theory of reasoned action to understand fast fashion by younger consumersMinh T.H. Le DOI: 10.1504/IJECRM.2023.131077 |
42-60 | The impact of customer clubs on lifetime value of banking customersMohaddese Arjmand; Neda Abdolvand; Saeedeh Rajaei Harandi DOI: 10.1504/IJECRM.2023.131078 |
61-82 | Enablers to intensify OTT streaming services among consumers: a study using TISM-MICMAC approachVijay Kumar Sharma; Harish Kumar; Himanshu Mahobia DOI: 10.1504/IJECRM.2023.131080 |
83-101 | The study of predictors of online advertising influencing the web-based purchase intention of young consumersVaibhav Misra; Sunita Dwivedi DOI: 10.1504/IJECRM.2023.131081 |