International Journal of Electronic Customer Relationship Management (IJECRM)

International Journal of Electronic Customer Relationship Management

2021 Vol.13 No.1


Pages Title and author(s)
1-29Do customer equity drivers affect customer relationship quality and customer relational outcomes in banking?
Adel A. Al-Wugayan
DOI: 10.1504/IJECRM.2021.115608
30-44Influence of eCRM on customer satisfaction and customer loyalty: a study on Bangladesh's fast food industry
S.S.M. Sadrul Huda; Sunny Saha; Md. Humayun Kabir
DOI: 10.1504/IJECRM.2021.115607
45-80Building a customer-focused culture with rewards alignment: a cross-sectional analysis
Pankaj M. Madhani
DOI: 10.1504/IJECRM.2021.115609
81-97Examining the role of user experience with branded apps in continuance use intention
Seyed Mehdi Mirmehdi
DOI: 10.1504/IJECRM.2021.115610

 

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