
International Journal of Electronic Customer Relationship Management
2021 Vol.13 No.1
Pages | Title and author(s) |
1-29 | Do customer equity drivers affect customer relationship quality and customer relational outcomes in banking?Adel A. Al-Wugayan DOI: 10.1504/IJECRM.2021.115608 |
30-44 | Influence of eCRM on customer satisfaction and customer loyalty: a study on Bangladesh's fast food industryS.S.M. Sadrul Huda; Sunny Saha; Md. Humayun Kabir DOI: 10.1504/IJECRM.2021.115607 |
45-80 | Building a customer-focused culture with rewards alignment: a cross-sectional analysisPankaj M. Madhani DOI: 10.1504/IJECRM.2021.115609 |
81-97 | Examining the role of user experience with branded apps in continuance use intentionSeyed Mehdi Mirmehdi DOI: 10.1504/IJECRM.2021.115610 |