International Journal of Electronic Customer Relationship Management (IJECRM)

International Journal of Electronic Customer Relationship Management

2020 Vol.12 No.4


Pages Title and author(s)
291-308The effect of an online live streaming quiz on the continuous use of mobile e-commerce platforms: an expectation confirmation model perspective
Chung-Lun Wei; Mei-Ru Lin; Kuan-Yi Liao; Pin-Xuan Huang; Ching Wang; Li-Qi Lin
DOI: 10.1504/IJECRM.2020.113424
309-325Role of e-service quality in articulating e-WOM: a serial mediation approach
Baljit Kaur
DOI: 10.1504/IJECRM.2020.113428
326-356Towards a conceptual framework for customer relationship management for public universities in Mauritius
Randhir Roopchund
DOI: 10.1504/IJECRM.2020.113429
357-372Examining the dynamics of customer adoption of retail loyalty programmes in India
Renu Bhardwaj; Pavleen Soni
DOI: 10.1504/IJECRM.2020.113430

 

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