International Journal of Electronic Customer Relationship Management (IJECRM) Inderscience Publishers - linking academia, business and industry through research

International Journal of Electronic Customer Relationship Management

Pages	Title and author(s)
291-308	The effect of an online live streaming quiz on the continuous use of mobile e-commerce platforms: an expectation confirmation model perspective Chung-Lun Wei; Mei-Ru Lin; Kuan-Yi Liao; Pin-Xuan Huang; Ching Wang; Li-Qi Lin DOI: 10.1504/IJECRM.2020.10035949
309-325	Role of e-service quality in articulating e-WOM: a serial mediation approach Baljit Kaur DOI: 10.1504/IJECRM.2020.10035954
326-356	Towards a conceptual framework for customer relationship management for public universities in Mauritius Randhir Roopchund DOI: 10.1504/IJECRM.2020.10035956
357-372	Examining the dynamics of customer adoption of retail loyalty programmes in India Renu Bhardwaj; Pavleen Soni DOI: 10.1504/IJECRM.2020.10035957