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  1. International Journal of Electronic Customer Relationship Management
  2. Published issues
  3. 2020 Vol.12 No.4
International Journal of Electronic Customer Relationship Management (IJECRM)

International Journal of Electronic Customer Relationship Management

2020 Vol.12 No.4


Pages Title and author(s)
291-308The effect of an online live streaming quiz on the continuous use of mobile e-commerce platforms: an expectation confirmation model perspective
Chung-Lun Wei; Mei-Ru Lin; Kuan-Yi Liao; Pin-Xuan Huang; Ching Wang; Li-Qi Lin
DOI: 10.1504/IJECRM.2020.113424
309-325Role of e-service quality in articulating e-WOM: a serial mediation approach
Baljit Kaur
DOI: 10.1504/IJECRM.2020.113428
326-356Towards a conceptual framework for customer relationship management for public universities in Mauritius
Randhir Roopchund
DOI: 10.1504/IJECRM.2020.113429
357-372Examining the dynamics of customer adoption of retail loyalty programmes in India
Renu Bhardwaj; Pavleen Soni
DOI: 10.1504/IJECRM.2020.113430

 

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