International Journal of Electronic Customer Relationship Management (IJECRM)

International Journal of Electronic Customer Relationship Management

2019 Vol.12 No.2


Pages Title and author(s)
75-96Influence of customer relationship management on customer behaviour, a moderating role of social media in bank and financial institutions
Pramis Baral; Binod Krishna Shrestha
DOI: 10.1504/IJECRM.2019.10025681
97-107Marketing communication in the digital age: exploring the cultural historical activity theory in examining Facebook's advertising platform
Mohammed T. Nuseir; Abdallah AlShawabkeh
DOI: 10.1504/IJECRM.2019.10025682
108-123Clarifying the effect of customer knowledge management to improve business performance of banks: considering the role of electronic customer relationship management
Abbas Ali Rastgar; Ebrahim Esmaili; Reihaneh Naderi; Amin Hemmati
DOI: 10.1504/IJECRM.2019.10025684
124-142A new model for assessing the impact of cloud computing on customer retention
Saghar Gozali; Zahra Shokri; Somayeh Asghari; Mahdi Ghasvari
DOI: 10.1504/IJECRM.2019.10025685
143-166The effect of social media communication on brand equity through Facebook: evidence from CGV Cinemas, Vietnam
Tran Trung Vinh; Tran Thi Kim Phuong; Vo Thi Quynh Nga; Nguyen Phuc Nguyen
DOI: 10.1504/IJECRM.2019.10025687
167-190Investigating the moderated mediation effect on customer relationship management and customer acquisition
Subhasish Das; Manit Mishra; Prasanta Kumar Mohanty
DOI: 10.1504/IJECRM.2019.10025688