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  1. International Journal of Electronic Customer Relationship Management
  2. Published issues
  3. 2019 Vol.12 No.2
International Journal of Electronic Customer Relationship Management (IJECRM)

International Journal of Electronic Customer Relationship Management

2019 Vol.12 No.2


Pages Title and author(s)
75-96Influence of customer relationship management on customer behaviour, a moderating role of social media in bank and financial institutions
Pramis Baral; Binod Krishna Shrestha
DOI: 10.1504/IJECRM.2019.104016
97-107Marketing communication in the digital age: exploring the cultural historical activity theory in examining Facebook's advertising platform
Mohammed T. Nuseir; Abdallah AlShawabkeh
DOI: 10.1504/IJECRM.2019.104017
108-123Clarifying the effect of customer knowledge management to improve business performance of banks: considering the role of electronic customer relationship management
Abbas Ali Rastgar; Ebrahim Esmaili; Reihaneh Naderi; Amin Hemmati
DOI: 10.1504/IJECRM.2019.104019
124-142A new model for assessing the impact of cloud computing on customer retention
Saghar Gozali; Zahra Shokri; Somayeh Asghari; Mahdi Ghasvari
DOI: 10.1504/IJECRM.2019.104020
143-166The effect of social media communication on brand equity through Facebook: evidence from CGV Cinemas, Vietnam
Tran Trung Vinh; Tran Thi Kim Phuong; Vo Thi Quynh Nga; Nguyen Phuc Nguyen
DOI: 10.1504/IJECRM.2019.104021
167-190Investigating the moderated mediation effect on customer relationship management and customer acquisition
Subhasish Das; Manit Mishra; Prasanta Kumar Mohanty
DOI: 10.1504/IJECRM.2019.104022

 

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