International Journal of Electronic Customer Relationship Management (IJECRM) Inderscience Publishers - linking academia, business and industry through research

International Journal of Electronic Customer Relationship Management

Pages	Title and author(s)
75-96	Influence of customer relationship management on customer behaviour, a moderating role of social media in bank and financial institutions Pramis Baral; Binod Krishna Shrestha DOI: 10.1504/IJECRM.2019.104016
97-107	Marketing communication in the digital age: exploring the cultural historical activity theory in examining Facebook's advertising platform Mohammed T. Nuseir; Abdallah AlShawabkeh DOI: 10.1504/IJECRM.2019.104017
108-123	Clarifying the effect of customer knowledge management to improve business performance of banks: considering the role of electronic customer relationship management Abbas Ali Rastgar; Ebrahim Esmaili; Reihaneh Naderi; Amin Hemmati DOI: 10.1504/IJECRM.2019.104019
124-142	A new model for assessing the impact of cloud computing on customer retention Saghar Gozali; Zahra Shokri; Somayeh Asghari; Mahdi Ghasvari DOI: 10.1504/IJECRM.2019.104020
143-166	The effect of social media communication on brand equity through Facebook: evidence from CGV Cinemas, Vietnam Tran Trung Vinh; Tran Thi Kim Phuong; Vo Thi Quynh Nga; Nguyen Phuc Nguyen DOI: 10.1504/IJECRM.2019.104021
167-190	Investigating the moderated mediation effect on customer relationship management and customer acquisition Subhasish Das; Manit Mishra; Prasanta Kumar Mohanty DOI: 10.1504/IJECRM.2019.104022