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  1. International Journal of Electronic Customer Relationship Management
  2. Published issues
  3. 2018 Vol.11 No.4
International Journal of Electronic Customer Relationship Management (IJECRM)

International Journal of Electronic Customer Relationship Management

2018 Vol.11 No.4


Pages Title and author(s)
315-331Online consumer trust research and Maslow's hierarchy of needs
Antonina A. Bauman
DOI: 10.1504/IJECRM.2018.096238
332-346Social customer relationship management, election and political campaign
Muhammad Anshari; Mohammad Nabil Almunawar
DOI: 10.1504/IJECRM.2018.096239
347-362Modelling CRM applications and its impact on relationship outcomes: a B2B relationship perspective
Waseem John
DOI: 10.1504/IJECRM.2018.096240
363-383The values of BI-empowered customer service in telecom
Mohamed Al-Zadjali; Kamla Ali Al-Busaidi
DOI: 10.1504/IJECRM.2018.096241
384-410Utilising social media to improve relationship quality: the case of the university library
Melissa N. Clark; Scott D. Bacon
DOI: 10.1504/IJECRM.2018.096247
411-435Customer relationship management practices affecting customer loyalty supporting small airline carriers in Ghana
Daniel M. Quaye; Isaac Mensah; Aborampah Amoah-Mensah
DOI: 10.1504/IJECRM.2018.096249

 

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