International Journal of Electronic Customer Relationship Management (IJECRM)

International Journal of Electronic Customer Relationship Management

2018 Vol.11 No.4


Pages Title and author(s)
315-331Online consumer trust research and Maslow's hierarchy of needs
Antonina A. Bauman
DOI: 10.1504/IJECRM.2018.096238
332-346Social customer relationship management, election and political campaign
Muhammad Anshari; Mohammad Nabil Almunawar
DOI: 10.1504/IJECRM.2018.096239
347-362Modelling CRM applications and its impact on relationship outcomes: a B2B relationship perspective
Waseem John
DOI: 10.1504/IJECRM.2018.096240
363-383The values of BI-empowered customer service in telecom
Mohamed Al-Zadjali; Kamla Ali Al-Busaidi
DOI: 10.1504/IJECRM.2018.096241
384-410Utilising social media to improve relationship quality: the case of the university library
Melissa N. Clark; Scott D. Bacon
DOI: 10.1504/IJECRM.2018.096247
411-435Customer relationship management practices affecting customer loyalty supporting small airline carriers in Ghana
Daniel M. Quaye; Isaac Mensah; Aborampah Amoah-Mensah
DOI: 10.1504/IJECRM.2018.096249

 

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