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  1. International Journal of Electronic Customer Relationship Management
  2. Published issues
  3. 2018 Vol.11 No.3
International Journal of Electronic Customer Relationship Management (IJECRM)

International Journal of Electronic Customer Relationship Management

2018 Vol.11 No.3


Pages Title and author(s)
203-236An empirical study of factors affecting customer loyalty in e-business: a predictive study in selected states of India
Swapnil Mackasare; Sanjit Roy Chowdhury
DOI: 10.1504/IJECRM.2018.093764
237-255A multi-objective optimisation model for assignment of service to bank customers by using data mining and simulation
Seyed Mohammad Ali Khatami Firouzabadi; Mohammad Taghi Taghavifard; Seyed Khalil Sajjadi; Jahanyar Bamdad Soufi
DOI: 10.1504/IJECRM.2018.093766
256-271Measuring the comparative efficacy of an attractive celebrity influencer vis-à-vis an expert influencer - a fashion industry perspective
Jay P. Trivedi
DOI: 10.1504/IJECRM.2018.093771
272-314Lean Six Sigma deployment in BFSI sector: synthesising and developing customer value creation models
Pankaj M. Madhani
DOI: 10.1504/IJECRM.2018.093772

 

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