International Journal of Electronic Customer Relationship Management (IJECRM) Inderscience Publishers - linking academia, business and industry through research

International Journal of Electronic Customer Relationship Management

Pages	Title and author(s)
203-236	An empirical study of factors affecting customer loyalty in e-business: a predictive study in selected states of India Swapnil Mackasare; Sanjit Roy Chowdhury DOI: 10.1504/IJECRM.2018.093764
237-255	A multi-objective optimisation model for assignment of service to bank customers by using data mining and simulation Seyed Mohammad Ali Khatami Firouzabadi; Mohammad Taghi Taghavifard; Seyed Khalil Sajjadi; Jahanyar Bamdad Soufi DOI: 10.1504/IJECRM.2018.093766
256-271	Measuring the comparative efficacy of an attractive celebrity influencer vis-à-vis an expert influencer - a fashion industry perspective Jay P. Trivedi DOI: 10.1504/IJECRM.2018.093771
272-314	Lean Six Sigma deployment in BFSI sector: synthesising and developing customer value creation models Pankaj M. Madhani DOI: 10.1504/IJECRM.2018.093772