International Journal of Electronic Customer Relationship Management
2018 Vol.11 No.3
Pages | Title and author(s) |
203-236 | An empirical study of factors affecting customer loyalty in e-business: a predictive study in selected states of IndiaSwapnil Mackasare; Sanjit Roy Chowdhury DOI: 10.1504/IJECRM.2018.093764 |
237-255 | A multi-objective optimisation model for assignment of service to bank customers by using data mining and simulationSeyed Mohammad Ali Khatami Firouzabadi; Mohammad Taghi Taghavifard; Seyed Khalil Sajjadi; Jahanyar Bamdad Soufi DOI: 10.1504/IJECRM.2018.093766 |
256-271 | Measuring the comparative efficacy of an attractive celebrity influencer vis-à-vis an expert influencer - a fashion industry perspectiveJay P. Trivedi DOI: 10.1504/IJECRM.2018.093771 |
272-314 | Lean Six Sigma deployment in BFSI sector: synthesising and developing customer value creation modelsPankaj M. Madhani DOI: 10.1504/IJECRM.2018.093772 |