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  1. International Journal of Electronic Customer Relationship Management
  2. Published issues
  3. 2011 Vol.5 No.1
International Journal of Electronic Customer Relationship Management (IJECRM)

International Journal of Electronic Customer Relationship Management

2011 Vol.5 No.1


Pages Title and author(s)
1-22Web 2.0 in the CRM domain: defining social CRM
Robbert Faase, Remko Helms, Marco Spruit
DOI: 10.1504/IJECRM.2011.039797
23-45The role of the mobile medium in multichannel CRM communication
Jaakko Sinisalo
DOI: 10.1504/IJECRM.2011.039798
46-57Integrated CRM strategy to improve the satisfaction of mobile telephone customers
M.K.S. Sastry, Sanjay Ramsingh
DOI: 10.1504/IJECRM.2011.039799
58-74A study on e-CRM applications for Indian fast food chains
Sapna Rakesh, Arpita Khare
DOI: 10.1504/IJECRM.2011.039800
75-96Segmenting small and medium manufacturing enterprises for electronic customer relationship management industry: the case of Thailand
Kittipong Sophonthummapharn
DOI: 10.1504/IJECRM.2011.039801

 

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