International Journal of Electronic Customer Relationship Management (IJECRM) Inderscience Publishers - linking academia, business and industry through research

International Journal of Electronic Customer Relationship Management

Pages	Title and author(s)
1-22	Web 2.0 in the CRM domain: defining social CRM Robbert Faase, Remko Helms, Marco Spruit DOI: 10.1504/IJECRM.2011.039797
23-45	The role of the mobile medium in multichannel CRM communication Jaakko Sinisalo DOI: 10.1504/IJECRM.2011.039798
46-57	Integrated CRM strategy to improve the satisfaction of mobile telephone customers M.K.S. Sastry, Sanjay Ramsingh DOI: 10.1504/IJECRM.2011.039799
58-74	A study on e-CRM applications for Indian fast food chains Sapna Rakesh, Arpita Khare DOI: 10.1504/IJECRM.2011.039800
75-96	Segmenting small and medium manufacturing enterprises for electronic customer relationship management industry: the case of Thailand Kittipong Sophonthummapharn DOI: 10.1504/IJECRM.2011.039801