International Journal of Electronic Customer Relationship Management (IJECRM)

International Journal of Electronic Customer Relationship Management

2008 Vol.2 No.2


Pages Title and author(s)
101-119The role of satisfaction and trust in mobile CRM activities
Dong-Il Lee, Changsoo Sohn, Hyejun Lee
DOI: 10.1504/IJECRM.2008.019927
120-139Balancing power and dependency in buyer-supplier relationships
Tillmann Bohme, Paul Childerhouse, Eric Deakins, James Corner
DOI: 10.1504/IJECRM.2008.019928
140-157Applying decision tree data mining for online group buying consumers' behaviour
Jyh-Jian Sheu, Yao-Wen Chang, Ko-Tsung Chu
DOI: 10.1504/IJECRM.2008.019929
158-170Fuzzy logic: a realistic tool for management of customer relation
Mrinalini Shah
DOI: 10.1504/IJECRM.2008.019930
171-193The classification of electronic commerce research: China perspective
Y. Wang, S. Yang, K.L. Wang
DOI: 10.1504/IJECRM.2008.019931

 

Return to top