International Journal of Business Innovation and Research (IJBIR)

International Journal of Business Innovation and Research

2026 Vol.40 No.2


Pages Title and author(s)
147-164Risk perception of Indian women towards mutual funds investment decision
Sachita Yadav; Shubha Chandra
DOI: 10.1504/IJBIR.2026.153952
165-187Mapping the paths from store cues to in-store leisure experience and fashion store choice: findings from the fsQCA and AHP approaches
Wen-Hsiang Lai; Tin Trung Nguyen
DOI: 10.1504/IJBIR.2026.153949
188-207Business incubators and start-ups in India: an assessment of incubation services availed
Vaishali S. Dhingra; Dhaval Maheta; Hemlata Agarwal
DOI: 10.1504/IJBIR.2026.153950
208-224Exploring the determinants influencing consumer behaviour towards over-the-top platforms based on the theory of consumption values
G. Nagasubramaniyan; Mary Kuriakose
DOI: 10.1504/IJBIR.2026.153951
225-245Deciphering the role of e-marketing communication and diffusion of innovation theory towards value co-creation and firm strategic performance during COVID-19 pandemic
Hussain Ahamd Hussain Awad; Khalid Mohammed Abdulaziz Aboalganam; Sahar Moh'd Mahmood Abu Bakir; Omar Wassef Eliass Hijazeen; Mohammad Fathi Mohammad Almaaitah; Yanal Mahmoud Mohammad Kilani
DOI: 10.1504/IJBIR.2026.153947
246-268Exploratory study on the integration of enterprise resource planning and API banking
Baiju J. Nair; B. Baskar; Rishabh Shekhar; Tomy K. Kallarakal
DOI: 10.1504/IJBIR.2026.153948
269-284The influence of social media on the relationship between firm strategy and performance
Atthaphon Mumi; Yutthana Srisakunkhunakorn; Lersak Phothong
DOI: 10.1504/IJBIR.2026.153946

 

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