International Journal of Business Innovation and Research (IJBIR)

International Journal of Business Innovation and Research

2026 Vol.39 No.5


Pages Title and author(s)
1-33Dual routes of persuasion in tourism: building marine destination image through the elaboration likelihood model
Yuliana Riana Prasetyawati; Tengku Ezni Balqiah; Sri Rahayu Hijrah Hati; Prijono Tjiptoherijanto
DOI: 10.1504/IJBIR.2026.151496

Open Access Article