
International Journal of Business Innovation and Research
2025 Vol.38 No.5
| Pages | Title and author(s) |
| 1-22 | Green process innovation and sustainable performance: an exploratory study in Bat Trang ceramic craft villageTrang Quynh Nguyen; Huyen Thanh Nguyen; Truong Trong Hoang DOI: 10.1504/IJBIR.2025.148938 |
| 23-48 | The role of AI-powered chatbots on improving customer experience in e-commerce: a case study of pharmaceutical organisations in ShanghaiZiyi Jing; Tachakorn Wongkumchai DOI: 10.1504/IJBIR.2025.148940 |


